Tyson Rivera

• Lead and direct all creative direction for proprietary brands both on Amazon and externally. • Develop brand strategies and positioning for new products and evaluate existing ones based on their market viability. • Develop a wide range of visual solutions for proprietary products and agency brands while targeting new markets and customers. • Collaborate and present in online strategy meetings for product releases. • Create all online media for product launch initiatives while managing outsourced creative efforts all within brand guidelines and project scope(s). • Evaluate market retail space and create packaging that is innovative, competitive and engaging. • Developed corporate identity for parent company and brand assets for cross-functional applications • Conceptualize new corporate interior and company layouts based on workflow function and traffic flows needs.

• Volunteer committee chair contributing to the management of the Black Book Sessions Inc. organization, a nonprofit creatively run art-event series dedicated to the empowerment and inspiration of young creative minds through community events and yearly scholarship giveaways made possible by generous sponsor and donor contributions. • Lead a team of up to 11 people in meeting and exceeding organization’s objectives, from day-to-day task lists to full event action plans. • Develop brand strategy and strategic alliance through corporate partnerships. • Direct printed media to best facilitate partner objectives while providing dual benefit to the organization. • Lead and organize all meetings, strategize team efforts and utilize current assets to achieve both short term and long-term goals. • Balance and maintain financial records to provide organization’s sustainability and growth. • Develop external timelines to optimize organization’s goals and objectives, maintaining overall mission scope. • Lead team in the development of internal and external organizational roles. • Meet with executives of parent sponsor to develop best business practices and insight to ensure they are in-line with overall objectives and organization’s direction. • Develop promotional plan in line with annual calendar and strategize efforts to gain community involvement and participation for planned events.

• Developed branding direction and guidelines for company. • Created logo and printed media for advertising and promotion. • Designed property branded collateral. • Increased business by effectively managing large, multi-faceted campaigns from the concept to completion. • Direct workflow and creative resources and provide creative direction & leadership

• Developed artist identities and branded likeness across multiple platforms. • Lead and oversee creative development of cobranded content. • Provided comparison research insight into market and competing brand positions. • Developed branding guidelines and collateral for multi-functional applications. • Created graphic line of apparel and merchandise based on current market trends and budgets. • Met and guided press checks for all merchandise within brand guidelines and project scope(s). • Created and evaluated timelines to meet market demand and tour date needs. • Strategize online product line and identity based on album design and market segmentation. • Lead concept, creative development, and presentation of new promotion and communication efforts.