Tonya Bray
Dharma Adventure Guide · Tonya Bray Coaching/Dharma Adventure Coaching
Wrightwood, CA
In My Own Words
Creative and pragmatic bike + outdoor industry professional. I specialize in change management and being at the forefront. With many firsts in the bike industry, including women's pro teams and women's bicycle demo programs, I am unafraid to challenge the status quo. I am comfortable working across functionalities and bringing people together for success. And when I am not working, I can be found riding my mountain bike, skiing, or chilling on the beach. Life is good!
Work Experience
Dharma Adventure Guide
Tonya Bray Coaching/Dharma Adventure Coaching2021 – Present
I am a certified Dharma + Spiritual Life Coach and certified Integrative Nutrition Health Coach (as well as retired Pro mountain bike racer and a ski instructor.) I help high achievers, executives and athletes reach new levels of performance.
Ski Instructor
Mountain High and Mammoth Mountain2021 – Present
PSIA Level 1 Certified Ski Instructor
Slaes + Marketing Manager promoted to Director of Administration
Nu-Hope Labs2015 – 2021
Process Improvement/Change Management- converting production planning process from Excel based system to use the existing ERP; saving time for order entry, minimizing mistakes and improving visibility for Production Planner/Manager and Inventory Teams. Improved productivity across order entry/sales, production planning, inventory. Leadership Development- coaching and training new managers and developing team members. Put training in place and providing opportunities for those who wish to further their education and develop their skill sets to make them more valuable team members using online training programs. Refining and re-developing recruiting process to ensure best-fit hires. Implementing 360 feedback models to improve performance of management and all team members. Human Resources and Payroll Administration- evaluating contracts, saving 75% on HR and Payroll services.
mtbchick.com, founder
mtbchick.com2000 – 2019
mtbchick.com Mountain Bike Chick Pro 2000-2005 1st 24 Hours in the Old Pueblo 2002 Event Promotion and Production + mtbchick Ladies' Lounge + Film Screenings + Ladies' Night Events (specifically in bike shops or outdoor related events) + Art Night Events (curation, promotion, production) + Mountain Bike and Cycling Clinics and Outings (specializing in women's events) + Social Media community development CycleTherapist + Private mountain bike instruction and coaching + Product testing and development + Women's marketing specialist
Marketing Coordinator
Skratch Labs2014 – 2015
+ Marketing Campaign Management + Successful New Product Launch of Skratch Labs Cookie Mix + Video Production + Creative Asset Management
Assistant Buyer
Sport Chalet, Inc.2013 – 2014
50 brick and mortar locations plus e-commerce site: + Assortment Plan development + Vendor Relationships and Marketing Fund Contract negotiation + Marketing Plan development + Visual Merchandising + Email marketing + Event Planning and Promotion- consumer and employee
Categories: Rock Climbing, Ice Climbing. Mountaineering. Backpacking. Camping. Travel. Adventure Travel. Books and Maps. Survival/Emergency Prep. Fishing: Saltwater, Freshwater, Fly.
