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Tom Winter

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Director, Global Partnerships
Boulder | United States

Skills

No information

Interests

Travel
Photography
Art & design
Event production

Industries

Creative Agencies
Lifestyle
Snow
Surf
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Summary

Activity

Work experience

Freeride Sudamerica logo

Freeride Sudamerica

Director, Global Partnerships | 06/2019 - Current

• Oversees endemic and non-endemic media relations, brand promotion and marketing across the Andes for Freeride Sudamerica, a premier freeride and action sports marketing, event production and brand management company in South America. • Assists with all English-language copywriting for marketing materials from press releases to promotional materials. • Oversees the development of Freeride World Tour Qualifying (FWQ) events hosted by Freeride Sudamerica in the Andes region. • Assists with the development and production of new event concepts or bespoke brand "experiences" for both regional and international brands. • Initial point-of-contact for international sanctioning bodies wishing to have events produced by Freeride Sudamerica sanctioned by their organization. • Oversees all international media hosting.
Freeride World Tour logo

Freeride World Tour

Americas Manager | 03/2001 - 06/2019

• Oversees endemic and non-endemic media relations, brand promotion and marketing across the Americas region for the Freeride World Tour (FWT), an elite big-mountain ski and snowboard tour based out of Verbier, Switzerland with five events at iconic mountain destinations around the globe including Japan, Canada and Europe. • Assists with copywriting for marketing materials from press releases to promotional materials. • Oversees the development of Freeride World Tour Qualifying (FWQ) events across the Americas with a focus on the Andes region
Liberty Skis logo

Liberty Skis

Communications Manager | 04/2009 - 03/2014

• Oversaw all media relations, brand promotion and marketing for Liberty Skis. • Copywriting for print marketing materials from advertisements to catalogs. • Graphic design for brand including 2009 and 2010 national advertising campaigns, promotional materials and more. • Developed and executed media relations strategy that resulted in more than $500,000 worth of organic, authentic non-paid media coverage during tenure. • Directed and executed all social media content and marketing initiatives. • Directed team athletes, brand ambassadors, print and digital advertising, brand partnerships and on-snow promotions.
Freeskier magazine logo

Freeskier magazine

Senior Editor, Managing Editor, Editor-at-Large | 01/2001 - 01/2008

• A variety of senior positions held at the brand. • Oversaw the total redesign of the magazine as Managing Editor. • Assisted with extensive redesign and re-launch of freeskier.com • Extensive creation of content for both the print and web components of the brand. • Budget and staff management. • Developed relationships across the industry to maximize brand revenues. • Edited both freelance and staff contributions. • Oversaw production schedules and coordinated printing of title. • Developed and managed Freeskier’s big-mountain ski test. • Developed, managed and edited concept issues including Photo Annual and Resort Guide.

Education history

University of Puget Sound logo

University of Puget Sound

BA | 1984 - 1987

University of York logo

University of York

Graduate Studies | 1988 - 1989

Connections

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Steve Jugan

VP BD & Strategic Alliances
MotoAmerica

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