Tom Winter
Tom Winter
Director, Global Partnerships
Boulder | United States
Skills
No information
Interests
Travel
Photography
Art & design
Event production
Industries
Creative Agencies
Lifestyle
Snow
Surf
Work experience
Freeride Sudamerica
Director, Global Partnerships | 06/2019 - Current
• Oversees endemic and non-endemic media relations, brand promotion and marketing across the Andes for Freeride Sudamerica, a premier freeride and action sports marketing, event production and brand management company in South America.
• Assists with all English-language copywriting for marketing materials from press releases to promotional materials.
• Oversees the development of Freeride World Tour Qualifying (FWQ) events hosted by Freeride Sudamerica in the Andes region.
• Assists with the development and production of new event concepts or bespoke brand "experiences" for both regional and international brands.
• Initial point-of-contact for international sanctioning bodies wishing to have events produced by Freeride Sudamerica sanctioned by their organization.
• Oversees all international media hosting.
Freeride World Tour
Americas Manager | 03/2001 - 06/2019
• Oversees endemic and non-endemic media relations, brand promotion and marketing across the Americas region for the Freeride World Tour (FWT), an elite big-mountain ski and snowboard tour based out of Verbier, Switzerland with five events at iconic mountain destinations around the globe including Japan, Canada and Europe.
• Assists with copywriting for marketing materials from press releases to promotional materials.
• Oversees the development of Freeride World Tour Qualifying (FWQ) events across the Americas with a focus on the Andes region

Liberty Skis
Communications Manager | 04/2009 - 03/2014
• Oversaw all media relations, brand promotion and marketing for Liberty Skis.
• Copywriting for print marketing materials from advertisements to catalogs.
• Graphic design for brand including 2009 and 2010 national advertising campaigns, promotional materials and more.
• Developed and executed media relations strategy that resulted in more than $500,000 worth of organic, authentic non-paid media coverage during tenure.
• Directed and executed all social media content and marketing initiatives.
• Directed team athletes, brand ambassadors, print and digital advertising, brand partnerships and on-snow promotions.
Freeskier magazine
Senior Editor, Managing Editor, Editor-at-Large | 01/2001 - 01/2008
• A variety of senior positions held at the brand.
• Oversaw the total redesign of the magazine as Managing Editor.
• Assisted with extensive redesign and re-launch of freeskier.com
• Extensive creation of content for both the print and web components of the brand.
• Budget and staff management.
• Developed relationships across the industry to maximize brand revenues.
• Edited both freelance and staff contributions.
• Oversaw production schedules and coordinated printing of title.
• Developed and managed Freeskier’s big-mountain ski test.
• Developed, managed and edited concept issues including Photo Annual and Resort Guide.
