tom dievart

Senior executive leading marketing and product management. Managed 10 direct and 15 indirect reports. Created the most profitable (60+margin) and number one product (>50% total revenues). • Drove and realigned channel sales and marketing focus to eliminate reliance on small number of retail dealers o From 66% of total revenue in 2009 to 41% in 2012 while still posting channel revenue increases of 36% YOY and Gross Margin improvements from 48% to 53% over the period. • Successfully launched the 7Series integrating a coaching and education software on the machine o Generating more than 50% of total revenues at 60+ margins, via Direct To Consumers’ efforts. • Introduced PowerTV, a cross-functional training/education web-based portal o Reduced field-training costs ($800k saved year 1), while providing effective demo and training tools. • Introduced “Brand Global/Activate Local”, campaign was recognized as “Cool Brand” award winner in the UK.

Marketing executive heading global product and marketing initiatives. Managed 10 direct reports. Recognized for driving a market share increase of 10% & revenue progression of $40M globally. • Managed fitness tracking experts training and selling the e-Fitness System technology. Created and managed the international launch of Nike+ and the E-Series line. o Sold a $10M European key account using the system. • Led strategic planning, development and implementation of an eLearning solution delivering Marketing Communications and product knowledge. o Grew network of subscribers to 300 in 4 months that resulted in budget allocation to develop a state of the art learning management system. • Chaired global marketing & promotional activity, sales channel opportunities & competitive analysis. o Led product Pricing/Positioning in each market and reorganized global ASP/Margin reporting. • Managed all Spinning apparel channels in the department including design, inventory, buying and planning. • Directed the development and implementation of new frame merchandising strategy resulting in consistent product presentation across all stores and increased ease of customer shopping process by 15%.

Managed full P&L responsibilities for the leader in the Sports Performance/Medical Diagnostics/ Rehabilitation market. Managed 10 direct and 2 indirect reports. • Analyzed operating factors and established KBD and KPI. Developed the strategy and direction of the company. o Grew business from $800K to $20M • Led business development activities increasing exposure of our brand leading to product placement: o NBC’s The Biggest Loser, Gatorade commercials and partnership with Life Fitness, USA Soccer. • Developed The Fitmate, designed to answer the demand for weight management and physical assessments. • Blueprinted the company first mail promotion resulting in revenue increase of $250,000. • Created promotional retail up and add-on programs resulting in average transaction increases of 5 – 15%.