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•	Former European professional soccer player. triathlete with a passion to create a healthier future. 
•	Results oriented trilingual executive with 19+ years of experience in global marketing, branding and management within consumer lifestyle/sporting goods industries.  
•	Expert at understanding consumers, turning strategy into action, and action into results.  
•	Team-builder, active listener, problem-solver, motivational leader with vision,  highly-effective within cross-cultural environments. 


Developing a global eCommerce platform and digital application for Ironman triathlon coaches’ certification. Growing top-line revenue programs from coaches and athletes. Managing all aspect of website, builds multi-year strategic plans to deliver growth.
•	Own the activation, retention, transactional and referral portions of the user funnel and influencers.
•	Define and lead the E-Commerce roadmap through strategic thinking by translating overall business strategy into actionable work plans. Lead all digital marketing initiatives including SEO, SEM, email marketing, digital partnerships and marketing automation.
•	Built IM Tracker, a simple tracking app during IRONMAN events, matching coaches, athletes and families. 
•	Developed curriculum and program workflow for new “IronmanU Level II Certification.”
•	Expanded IronmanU global footprint to key international ma

Sr. Director 

Directing the Wilson Racquet Sports global brand, marketing strategies and execution. Managing a global marketing team to ensure effective positioning and execution to support Retail, DTC, Digital and sales. 

•	Launched Roger Federer’s new racquet. Built social media campaign (#Betterer) and microsite 
o	Grew DTC database to more than 100,000 consumers in less than 4 months.  
o	Sell-in at 55% above forecast. 
•	Created and executed an extensive global grassroots demo events calendar for 2014-15 
o	More than 300 events globally and sales increase of 20%. 
•	Built a VIP program for “avid youth” players to convert them into users
o	2,000 “influencers” converting to Wilson YTD. 
o	VIP specific sales up $300k. On pace to surpass $1MM YTD.
•	Designed target consumer segmentation based on “Where you play” the game, showcasing our holistic understanding of the sport. 
o	Sell-in +33% YOY.
o	Launched an e-training platform training solution to educate our sales reps, coaches and KOTF.
•	Managing strategic planning of pro athletes appearances and promotional activities, to support specific plans.

Global Marketing Director

Senior executive leading marketing and product management. Managed 10 direct and 15 indirect reports. Created the most profitable (60+margin) and number one product (>50% total revenues). 

•	Drove and realigned channel sales and marketing focus to eliminate reliance on small number of retail dealers
o	From 66% of total revenue in 2009 to 41% in 2012 while still posting channel revenue increases of 36% YOY and Gross Margin improvements from 48% to 53% over the period. 
•	Successfully launched the 7Series integrating a coaching and education software on the machine 
o	Generating more than 50% of total revenues at 60+ margins, via Direct To Consumers’ efforts. 
•	Introduced PowerTV, a cross-functional training/education web-based portal 
o	Reduced field-training costs ($800k saved year 1), while providing effective demo and training tools.
•	Introduced “Brand Global/Activate Local”, campaign was recognized as “Cool Brand” award winner in the UK.

VP Marketing

Marketing executive heading global product and marketing initiatives. Managed 10 direct reports.
Recognized for driving a market share increase of 10% & revenue progression of $40M globally.

•	Managed fitness tracking experts training and selling the e-Fitness System technology. Created and managed the international launch of Nike+ and the E-Series line.  
o	Sold a $10M European key account using the system. 
•	Led strategic planning, development and implementation of an eLearning solution delivering Marketing Communications and product knowledge. 
o	Grew network of subscribers to 300 in 4 months that resulted in budget allocation to develop a state of the art learning management system. 
•	Chaired global marketing & promotional activity, sales channel opportunities & competitive analysis. 
o	Led product Pricing/Positioning in each market and reorganized global ASP/Margin reporting. 
•	Managed all Spinning apparel channels in the department including design, inventory, buying and planning. 
•	Directed the development and implementation of new frame merchandising strategy resulting in consistent product presentation across all stores and increased ease of customer shopping process by 15%.

International Marketing Manager

Managed full P&L responsibilities for the leader in the Sports Performance/Medical Diagnostics/ Rehabilitation market. Managed 10 direct and 2 indirect reports.

•	Analyzed operating factors and established KBD and KPI. Developed the strategy and direction of the company.
o	Grew business from $800K to $20M 
•	Led business development activities increasing exposure of our brand leading to product placement:
o	NBC’s The Biggest Loser, Gatorade commercials and partnership with Life Fitness, USA Soccer.
•	Developed The Fitmate, designed to answer the demand for weight management and physical assessments. 
•	Blueprinted the company first mail promotion resulting in revenue increase of $250,000. 
•	Created promotional retail up and add-on programs resulting in average transaction increases of 5 – 15%.

General Manager

tom dievart is a Sr. Director at IRONMAN in Chicago, IL. View their experience, skills and work history on Malakye — the professional network for creative,…

tom dievart — Sr. Director at IRONMAN — Chicago, IL

tom dievart

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