Todd Prodanovich
Director of Content · Earthy Creative
San Diego, CA
In My Own Words
Former Surfer Magazine editor-in-chief and current agency owner/all-around creative guy. With more than a decade of professional creative experience ranging from writing marketing campaign copy to shooting and editing brand videos and beyond, I’m a Swiss Army knife able to help with almost any creative project (unless you need me to design something, in which case I will draw a stick figure).
Work Experience
Founder/Creative Director
Earthy Creative2023 – Present
I founded Earthy Creative to offer content solutions to nonprofits and brands with a sustainability focus. Through this agency I've creative dynamic video, photo, and written content for nonprofits like MAKE Projects, The Ecology Center, North Park Main Street, and Native Like Water. I've also done work for sustainably-minded brands such as SurfDurt and more.
Co-Founder/Director of Content
Rock Paper Creative2021 – 2023
For the past 2 years, I've operated an agency that offers copywriting, video production, photography, and email marketing. In that time, I've worked on projects for globally renowned brands such as Patagonia, Quiksilver, Vans, and O'Neill, smaller businesses like Plant Provisions, Galley Solutions, and Scribe Winery, the environmental nonprofit The Ecology Center, and many more.
Freelance Copywriter
Moontide2021 – 2021
For this LA-based agency, I wrote video scripts, brand books, strategy decks, product labels, blog posts, and much more. The types of clients ranged from CPG brands like Lo Sent tequila and Liquid IV to nonprofits like BCM, an Atlanta-based organization that provides assistance to unhoused people, and St. John's Health Center. In many instances I was not only creating the copy, but leading in creative ideation and presenting work to clients.!
Editor-in-Chief
Surfer Magazine2015 – 2020
I oversaw Surfer Magazine's editorial and co-branded content strategies, which included quarterly print magazines, feature films, YouTube videos, daily web articles, social posts (for a combined audience of over 5 million), partnered content with brands like GoPro, Vans and more. I managed a team of both in-house employees and remote contractors around the globe, edited copy for the magazine, wrote hundreds of articles and directed several short films. I also helped produce an annual award show on the North Shore of Oahu, Hawaii.
