Todd Overfield

As Dealer Coordinator I work consistently to promote the brand, coordinating with dealers across the country to meet customer demand for inventory and custom orders. I regularly collaborate with engineering and product development team members to incorporate new design and component ideas that will best serve our customer base as well as generate interest and sales from new customers. Representing the brand at shows across the nation, I enjoy the one on one interaction that comes with meeting our loyal brand customers and hearing how we can meet and exceed their expectations. As a results driven team player, I never tire of working with dealers to sweeten the offer and close the deal.

Working as a National Sales leader with Cimarron, I was responsible for maximizing revenue and increasing customer awareness across the country. I worked closely with dealers on market research, identification of new opportunities, setting and meeting sales targets and implementing and executing marketing campaigns. Coordinating effectively with national dealer representatives, I helped expand market share by actively engaging prospective buyers through a deep understanding of sales strategy, data analysis, product development and brand recognition.

As Regional Manager with Marketing 100X/Ram I effectively worked with Product Specialists, event committees and Boards of Directors to determine targeted and maximum benefits of sponsorship opportunities for their events. With a detailed and directed approach, I provided brand consistent event management, including staff allocation and supervision, public relations, signage and data capture for 100X Marketing and Ram trucks for dealerships and events across the country. My team was responsible for the promotion and strategies to establish and grow brand presence in the Ram Rodeo market.