Tamara Weinstein

Global Social Media Manager · Oakley, Inc.

Costa Mesa, CA

In My Own Words

Social media strategist with 9 years of experience in the action sports/retail world.

Work Experience

Global Social Media Manager

Oakley, Inc.

2016 – Present

- Manage social media strategy (paid, owned, and earned) for Oakley’s Global and U.S. owned social platforms including planning, asset creation, and implementation. - Analyze performance of social content and refine strategy based off results. - Manage paid social media strategy and promoted post creation. Work with outside agency on targeting and performance. - Work with Sports Marketing, e-Commerce, Retail, Product Marketing, Customer Care, PR and other internal teams on social strategies to meet their business objectives. - Coordinate with design teams to create supplemental assets outside of brand campaigns and product stories to build out content calendar. - Create best practices and guidelines documentation for internal teams to understand how social media can impact their business. - Provide global guidance to regional teams for their social media strategy and execution.

Social Media Specialist

Oakley

2007 – 2016

- Managed social media strategy (paid, owned, and earned) for Oakley’s Global and U.S. owned social platforms including planning, asset creation, and implementation. - Analyzed performance of social content and refine strategy based off results. - Managed paid social media strategy and promoted post creation. Work with outside agency on targeting and performance. - Worked with Sports Marketing, e-Commerce, Retail, Product Marketing, Customer Care, PR and other internal teams on social strategies to meet their business objectives. - Coordinated with design teams to create supplemental assets outside of brand campaigns and product stories to build out content calendar. - Created best practices and guidelines documentation for internal teams to understand how social media can impact their business. - Provided global guidance to regional teams for their social media strategy and execution. - Established Oakley’s social media presence on Facebook, Twitter, Instagram, Pinterest