Tamara Weinstein
Global Social Media Manager
Costa Mesa | United States
Skills
No information
Interests
No information
In my own words
— TamaraSocial media strategist with 9 years of experience in the action sports/retail world.
Trajectory
May 2016 — Now
Global Social Media Manager · Oakley, Inc.
- Manage social media strategy (paid, owned, and earned) for Oakley’s Global and U.S. owned social platforms including planning, asset creation, and implementation.
- Analyze performance of social content and refine strategy based off results.
- Manage paid social media strategy and promoted post creation. Work with outside agency on targeting and performance.
- Work with Sports Marketing, e-Commerce, Retail, Product Marketing, Customer Care, PR and other internal teams on social strategies to meet their business objectives.
- Coordinate with design teams to create supplemental assets outside of brand campaigns and product stories to build out content calendar.
- Create best practices and guidelines documentation for internal teams to understand how social media can impact their business.
- Provide global guidance to regional teams for their social media strategy and execution.
Jul 2007 — May 2016
Social Media Specialist · Oakley
- Managed social media strategy (paid, owned, and earned) for Oakley’s Global and U.S. owned social platforms including planning, asset creation, and implementation.
- Analyzed performance of social content and refine strategy based off results.
- Managed paid social media strategy and promoted post creation. Work with outside agency on targeting and performance.
- Worked with Sports Marketing, e-Commerce, Retail, Product Marketing, Customer Care, PR and other internal teams on social strategies to meet their business objectives.
- Coordinated with design teams to create supplemental assets outside of brand campaigns and product stories to build out content calendar.
- Created best practices and guidelines documentation for internal teams to understand how social media can impact their business.
- Provided global guidance to regional teams for their social media strategy and execution.
- Established Oakley’s social media presence on Facebook, Twitter, Instagram, Pinterest
Activity
Education history
San Jose State University
BS, Business Administration | 1998 - 2000
San Jose State University
Masters of Business Adminstration | 2003 - 2009
