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Global Social Media Manager

Top Management

Social media strategist with 9 years of experience in the action sports/retail world.

- Manage social media strategy (paid, owned, and earned) for Oakley’s Global and U.S. owned social platforms including planning, asset creation, and implementation.
- Analyze performance of social content and refine strategy based off results.
- Manage paid social media strategy and promoted post creation. Work with outside agency on targeting and performance.
- Work with Sports Marketing, e-Commerce, Retail, Product Marketing, Customer Care, PR and other internal teams on social strategies to meet their business objectives.
- Coordinate with design teams to create supplemental assets outside of brand campaigns and product stories to build out content calendar. 
- Create best practices and guidelines documentation for internal teams to understand how social media can impact their business.
- Provide global guidance to regional teams for their social media strategy and execution.

- Managed social media strategy (paid, owned, and earned) for Oakley’s Global and U.S. owned social platforms including planning, asset creation, and implementation.
- Analyzed performance of social content and refine strategy based off results.
- Managed paid social media strategy and promoted post creation. Work with outside agency on targeting and performance.
- Worked with Sports Marketing, e-Commerce, Retail, Product Marketing, Customer Care, PR and other internal teams on social strategies to meet their business objectives.
- Coordinated with design teams to create supplemental assets outside of brand campaigns and product stories to build out content calendar. 
- Created best practices and guidelines documentation for internal teams to understand how social media can impact their business.
- Provided global guidance to regional teams for their social media strategy and execution.
- Established Oakley’s social media presence on Facebook, Twitter, Instagram, Pinterest

Social Media Specialist

Tamara Weinstein is a Global Social Media Manager at Oakley, Inc. in Costa Mesa, CA.

Tamara Weinstein

Tamara Weinstein

Tamara Weinstein

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Education history

San Jose State University

San Jose State University