Sydney Wells

* Serves as global ecommerce manager of all regional marketing teams in United States, Australia, Canada and the United Kingdom overseeing cross-functional planning and execution of all ecommerce marketing campaigns to ensure profitability and alignment with a premium brand. • Implemented 700+ ecommerce marketing campaigns for 2XU.com in North America, Australia, Canada, and the United Kingdom to achieve an annual ecommerce growth rate of 30% YOY. • Migrating to a scalable Demandware e-commerce platform in under 6 months using JIRA project management software. • Managing a $400,000+ annual marketing budget for ecommerce and social media campaigns that maintained an average ROI of 3-5. • Organized an interactive, product-based social media campaign on Twitter that generated 5.5MM impressions, 2,808 tweets, and 332,815 in non-duplicated reach.

* Managed 300+ digital campaigns for Australia and United States, overseeing the creation of targeted email campaigns, profitable paid search strategies and ensuring all projects are up to brand standards. • Lead and established all marketing KPIs for global ecommerce teams in North America and Australia to ensure alignment with a premium brand and improve profitability. • Leveraged social media and affiliate opportunities ensuring a strong, positive ROI (minimum of a 3 to 1 return) for all ecommerce marketing partners.

* Analyzed Google Adwords, Google Analytics & Search Console data for 20+ clients into actionable online marketing recommendations * Audited client's online marketing efforts to ensure a unified message across all brand communications * Worked within a team of SEO experts, account managers & directors to anticipate client’s needs while also maintaining a high level of autonomy concerning the success of their paid search efforts

* Became a Qualified Google Certified Professional * Developed highly profitable PPC campaigns for 3 sites, while also assisting with organic search strategies & email planning * Responsible for managing all aspects of Google Adwords including keyword bids, ad copy & developing optimal monthly spending budgets * Ensured effective brand management, messaging & positioning of the company’s offerings across channels such as blogs, email design, online ad content & social media * Leveraged social media & affiliate opportunities through expertise in emerging ecommerce trends

* Managed various B2B, PPC accounts, social media plans & email marketing campaigns * Responsible for all corporate B2B web sales activities, from lead generation through close in an assigned territory * Worked within sales teams to ensure customer satisfaction & strong revenue growth