Steven Medina

Freelance · Medina Designs

San Diego, CA

In My Own Words

10+ year T-shaped design professional with wide set of skills in many areas of design and a deep knowledge of product development.

Work Experience

Freelance

Medina Designs

2019 – Present

- Acquired certification in Project Management utilizing skills such as virtual team management, WBS, gantt charts, internal and external communication and team building - Achieved certification in Mobile Application Development utilizing programming languages and tools such as HTML/CSS, JavaScript, jQuery Mobile, JSON, PouchDB and Monaca Cloud IDE - Procured new clients and providing services such as YouTube video editing, social media banner creation and marketing email creation

Sr. Visual Designer

VitaCup

2019 – 2020

- Collaborated with Copy Writers, Media Buyers, Marketing Director and Customer Experience Director to create narratives for brand campaigns and product launches from concept to implementation with data analysis - Developed elevated content for Amazon Marketplace with Sr. Amazon Marketing Manager including hero images, secondary images, EBC content and brand content resulting in increased conversions - Coordinated with Web Developers and Junior Designers to establish UI Library, build brand style guide, establish new email marketing formats and implement new UX methods to website - Created visual assets for web and print with a conversion centered mindset for use across many marketing services including product photography, social media advertisements, video advertisements, web banners and emails

Product Designer

Event Network

2015 – 2019

- Coordinated with VP’s of Purchasing and Purchasing teams to develop narratives for merchandise collections resulting in clear communication of direction to art team - Created uniquely tailored graphics for 100+ partners inclusive of branding, packaging, apparel, accessories and souvenir - Fostered a culture of learning and growth to internal design team, provided coaching and feedback to junior designers resulting in improved quality of team output - Core team member in development and creation of RFP’s for potential new partnerships

Medina Designs

Freelance

2013 – 2015

- Performed as Art Director for Heaven Scent: worked with fashion designers on seasonal looks and developed social media marketing strategy resulting in improved presence - Performed as Marketing Director for Vapor Crane; developed branding/marketing strategy, expanded local business to national level, negotiated contracts and managed 15+ accounts

Production & Graphic Designer

ODM Art

2009 – 2013

- Created full service designs for apparel collections incorporating: market research, development of logos, labels, hangtags and top performing t-shirt graphics resulting in millions of dollars of sales at mass market retailers - Consulted with contract printers through production process in orders of 50,000+ units ensuring quality control and improving quality of prints and turnaround time - Opened new factory channels, saving tens of thousands of dollars in manufacturing costs - Recruited and managed team of remote freelance separators and artists resulting in decreased turnaround production time