Stacy Takats

Long Beach | United States

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In my own words

— Stacy

I am passionate about the intersection of art, design, marketing, and sustainability to cultivate and amplify authentic brand experiences.

With over 15 years working across men’s and women’s lifestyle, active, and streetwear brands, I have developed a keen expertise for detail, storytelling, and fostering fresh and innovative ideas for engaging campaigns and experiences that resonate with our target audience at global and regional levels.

Using an approach rooted in collaboration with cross-functional teams, I blend sales data, consumer insights, and emerging trends to inform my creative decisions and bring to life impactful brand messaging and immersive brand environments.

My comprehensive skill set includes store and shop-in-shop design, seasonal and evergreen go-to-market campaign design and strategy for global and regional markets, including collaborations with Mattel, Netflix, and Cynthia Rowley, set styling, content/asset creation, event production, project management, team leadership, and budget management.

I am a problem-solver and a visionary used to working in fast paced, ever-changing environments. I approach every project with an open mind, flexibility, resourcefulness and a willingness to take risks. I am always looking for ways to push the envelope and elevate a brand’s vision and ethos.

I believe the key to staying relevant in this ever-changing world requires staying current on industry trends, technologies, consumer attitudes, and bringing a forward-thinking and eco-aware mindset across all platforms of delivery.

Trajectory

Mar 2010 — Nov 2022

Director of Visuals · Boardriders

Director of Visuals, Roxy, Quiksilver, DC Shoes Boardriders · Full-time Mar 2010 - Present · 13 yrs 3 mos Long Beach, California, United States · Hybrid MARKETING FUNCTIONS: -Development and execution of seasonal and evergreen marketing campaigns. -Creation of in-store POP and Window creative. -Adaptation of global marketing campaigns to regional focus. -Management of asset dam and campaign calendars. -Development of creative briefs, launch directives, and sales tools. -Creative direction and on-set styling for seasonal campaign photoshoots. -Content creation for social media, instagram and TikTok. -Event coordination and production with partners such as World Surf League, The Dew Tour, Create and Cultivate, SXSW, Miami Swim, and Roxy Fitness events nationwide. -Design immersive and interactive brand environments for trade shows, events, sales meetings and office/showrooms. -Worked on collaborations with Star Wars, Pacifico, Barbie, The Little Mermaid, Stranger Things, etc. VISUAL AND RETAIL FUNCTIONS: -Brick and mortar store design and shop in shop design for wholesale partners; create look and feel of brand space in key markets including Hawaii, California, Florida, Colorado, and Puerto Rico. -Develop creative seasonal window concepts for vertical and wholesale retail. -Visual merchandising direction, including creating monthly visual merchandising directives for over 50+ vertical retail stores. -Development of company-wide visual merchandising brand standards. -Manage 10 in-field visual merchandisers across the country in key territories such as NY/NJ, Florida, California, and Hawaii. -Provide visual guidance and feedback for Latin America and Canada. -Develop seasonal product assortments with product and buying teams for retail. -Fixture and Pop design. MANAGEMENT FUNCTIONS: -Cross-Functional team leadership, directly manage a team of 10 as well as projects across multiple departments. -Department budget management. -Recapping seasonal, campaign, event, and store opening results to global and regional executive leadership and teams. Skills: Event Production · Marketing Strategy · Creative Briefs · Communication · Creative Merchandising · Product Launch · Design Direction · Attention to Detail · Photo Shoots · Merchandising Strategies · Project Management · Marketing Event Planning · Cross-functional Team Leadership · Immersive Environments · Concept Development · Interior Design · Installation Design · Go-to-Market Strategy · Creative Content Creation · Store Design · Campaign Execution · Visual Merchandising · Merchandising · Marketing · Leadership · Trend Analysis · Photoshop · Merchandise Planning · Creative Direction · Trade Shows · Action Sports · Visual Styling · New Store Openings

Jul 2007 — Mar 2010

Visual Merchandiser and Area Manager for Greater LA area · The La Jolla Group

Skills: Communication · Creative Merchandising · Product Launch · Attention to Detail · Merchandising Strategies · Visual Merchandising · Merchandising · Leadership · Merchandise Planning · Action Sports · New Store Openings