Shawn Stolfus

Direct manager of the Incase brand. Responsibilities include business planning, content strategy and development, promotional campaigns and online marketing, website design, customer service, web analytics and web technologies. Oversee all projects regarding the user experience and website development from initiation to implementation. Work closely with the marketing department to prepare and administer GTM strategies, gather imagery and artwork assets, maintain weekly schedules and consult on upcoming initiatives. Responsible for forecasting inventory and working closely with sales team to ensure overall numbers are achieved. Recently revamped customer service processes to provide better user experiences and achieve faster product receiving times. Created and lead the affiliate marketing program for all brands. Work with a multitude of ecommerce solutions including Criteo, MOZ, Narvar, Sidecar, ShareASale, Adwords, Spring and Amazon.

Leader of a digital agency which specializes in marketing, web design, eCommerce, graphic design, social media, SEM, SEO, PPC, microsites and consulting. Created websites across multiple technologies and languages. Assisted clients with SEO, SEM, and data analytics. Launched effective campaigns for clients, managing design, implementation and post-consultation. Projects ranged from marketing, web design, ecommerce, graphic design, social media, SEM, SEO, PPC, and microsites.

Lead all company marketing efforts including online, PPC, newspaper, television, PR and data management. Managed several concurrent high budget PPC campaigns across all online advertising channels. Initialized creative direction and creation of all marketing materials, display advertising, television ads and signage.

Member of creative team that together designed, programmed, and launched the following: - Multiple websites for companies from small to large business. - Online marketing, social media and viral marketing projects. - Backend administrative tools and database development for easy website maintenance. Development and management of high-impact marketing projects in support of client goals. Created marketing materials, assisted webmaster and maintained an internal human resource department portal (self-service associate intranet) that houses benefits information, policies and procedures, downloadable forms, wellness/life balance programs, safety information and more. Designed and implemented online social media campaigns including banner ads, page design, donation access and site skinning. Graphic design and layout of collateral material, branding packages, advertisements and online media. Marketing consulting to create effective communication channels and determine creative solu