Shasta Metcalfe

Product Manager -Outerwear · Pretty Great Company (Bonfire Outerwear, Nikita Clothing, Sessions MFG)

Long Beach, CA

In My Own Words

Bachelor's Degree Industrial Design, Associates of Art Visual Communications.
I am an engaged and interested person who enjoys being able to participate and make a difference. I thrive in challenging situations and like to work hard. I enjoy creative problem solving and finding unseen solutions.
I helped launch and operate a snowboard outerwear and apparel brand. Sourced domestic vendors, created multiple seasonal apparel lines for men and women. Sourced foreign manufacturing for technical outerwear and cut & sew products. Made multiple trips to China to strengthen manufacturing and production relationships, to pick textiles, review and approve samples, and finalize production.
Developed multiple patentable technical features for outerwear products. Worked with foriegn distributors and managed calendar to maintain company timelines. Organized and managed Tradeshow events (SIA booth), and sponsored multiple local competition events in South Lake Tahoe.
Most recently I have been working for Bonfire, Sessions, and Nikita as the Outerwear Developer and Line Coordinator since I graduated in 2017.

Work Experience

Product Manager -Outerwear

Pretty Great Company (Bonfire Outerwear, Nikita Clothing, Sessions MFG)

2017 – 2021

* Supervise and direct the development of technical outerwear from concept into commercially viable products across multiple brands and categories: Nikita Clothing, Bonfire Outerwear, and Sessions MFG. Seasonally producing up to 8 product lines, 250+ SKUs, (Men’s, Women’s, and youth) * Partner with company president to establish a sourcing strategy seasonally; materials, prints/textiles, trims, and licensing assets where applicable. Manage FOB’s prices throughout seasonal development. * Source new vendors, foster relationships to benefit costing negotiations, and build partnerships leading to co-branded marketing support. (Polartec™ Neoshell™ & Bonfire) * Decreased seasonal surcharge fees by 70% across three brands and improved the bulk delivery schedule by approximately 2 weeks through streamlining processes. * Establish collaborative cross-functional seasonal product timelines, and actively manage line plans, WIP reports, and T&A calendars for development and production to ensure on-time completion. * Responsible for execution of technical fit, instructing manufacturers on necessary changes. Develop and maintain PLM, specs, WIP, and bill of materials for all styles through lifecycle. * Guide and work closely with 3 in-house and freelance designers. Responsible for R&D trips with designers and merchandisers to build briefs for materials, features, and trim updates for future lines. * Coordinate daily correspondence with cross-functional teams and factories on all development and sample status updates to ensure the product complies with company standards passes testing and meets QC requirements. Travel internationally to guarantee all revisions are met and implemented. * Constant research of trends and competitors to inform the implementation of marketable new materials, features, practices, pricing, and processes. Host brand roundtables with riders/buyers/retailers twice a year to gain perspective on industry trends, competitors, and performance from the front lines. * Manage global project planning and product presentations of multiple lines. Presentations include; weekly design reviews by internal teams, product launch global sales meetings, and sales presentations for retailers’ seasonal trade shows. * Analyze and interpret sales data, marketing metrics, and retailer input to guide seasonal line plans and create better-informed product lines based on market response. Report all findings to management.