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Bachelor's Degree Industrial Design, Associates of Art Visual Communications.
I am an engaged and interested person who enjoys being able to participate and make a difference.  I thrive in challenging situations and like to work hard. I enjoy creative problem solving and finding unseen solutions. 
I helped launch and operate a snowboard outerwear and apparel brand. Sourced domestic vendors, created multiple seasonal apparel lines for men and women. Sourced foreign manufacturing for technical outerwear and cut & sew products. Made multiple trips to China to strengthen manufacturing and production relationships, to pick textiles, review and approve samples, and finalize production. 
Developed multiple patentable technical features for outerwear products. Worked with foriegn distributors and managed calendar to maintain company timelines. Organized and managed Tradeshow events (SIA booth), and sponsored multiple local competition events in South Lake Tahoe.
Most recently I have been working for Bonfire, Sessions, and Nikita as the Outerwear Developer and Line Coordinator since I graduated in 2017.

* Supervise and direct the development of technical outerwear from concept into commercially viable products across multiple brands and categories: Nikita Clothing, Bonfire Outerwear, and Sessions MFG. Seasonally producing up to 8 product lines, 250+ SKUs, (Men’s, Women’s, and youth) 
* Partner with company president to establish a sourcing strategy seasonally; materials, prints/textiles, trims, and licensing assets where applicable. Manage FOB’s prices throughout seasonal development.
* Source new vendors, foster relationships to benefit costing negotiations, and build partnerships leading to co-branded marketing support. (Polartec™ Neoshell™ & Bonfire) 
* Decreased seasonal surcharge fees by 70% across three brands and improved the bulk delivery schedule by approximately 2 weeks through streamlining processes.
* Establish collaborative cross-functional seasonal product timelines, and actively manage line plans, WIP reports, and T&A calendars for development and production to ensure on-time completion.
* Responsible for execution of technical fit, instructing manufacturers on necessary changes. Develop and maintain PLM, specs, WIP, and bill of materials for all styles through lifecycle. 
* Guide and work closely with 3 in-house and freelance designers. Responsible for R&D trips with designers and merchandisers to build briefs for materials, features, and trim updates for future lines. 
* Coordinate daily correspondence with cross-functional teams and factories on all development and sample status updates to ensure the product complies with company standards passes testing and meets QC requirements. Travel internationally to guarantee all revisions are met and implemented. 
* Constant research of trends and competitors to inform the implementation of marketable new materials, features, practices, pricing, and processes. Host brand roundtables with riders/buyers/retailers twice a year to gain perspective on industry trends, competitors, and performance from the front lines.
* Manage global project planning and product presentations of multiple lines. Presentations include; weekly design reviews by internal teams, product launch global sales meetings, and sales presentations for retailers’ seasonal trade shows.
* Analyze and interpret sales data, marketing metrics, and retailer input to guide seasonal line plans and create better-informed product lines based on market response. Report all findings to management.


Product Manager -Outerwear 

Talent Acquisition Manager

Supervisor

Regional Sales Manager | Customer-Driven Account Associate | Negotiation & Growth Strategist

Freelance Senior Graphic Designer / Art Director / Illustrator / Photographer

Production Coordinator

We had the privilege of hosting a panel of incredible women at X Games Forum, powered by Group Y, who are driving innovation and progression in sports. Thayer Lavielle, Hannah Roberts, Cherie Cohen, and Vicki Golden with host Kristen Beat shared their insights and experiences in action sports. Watch the panel video: <a target="_blank" rel="noreferrer" href="https://www.groupy.co/video?recordId=rec7Z2uCoK8XJaLiM">https://www.groupy.co/video?recordId=rec7Z2uCoK8XJaLiM</a> Thayer Lavielle, the Executive Vice President of Wasserman The Collective, highlighted the importance of gender equality in sports and the need for businesses to invest in women athletes. She emphasized the collaborative nature of women&#39;s sports and the role of fearlessness in driving innovation. Cherie Cohen, the World Surf League&#39;s Chief Revenue Officer, discussed the progress made in women&#39;s visibility in action sports, including equal pay, integrated tours, and leadership representation. She emphasized the importance of allyship between male and female athletes in supporting women&#39;s growth in sports. Hannah Roberts, a five-time world champion and X Games gold medalist in women&#39;s BMX, shared her personal challenges in pushing women&#39;s BMX forward, including the need for more support from companies to make sports a full-time career. She highlighted the progress made in recent years but emphasized the importance of continued support for female athletes. Vicki Golden, a trailblazer in women&#39;s motocross, shared her unique journey from racing in women&#39;s motocross to competing against men in supercross. She emphasized the importance of creating lasting relationships with brands and being a good human both on and off the track. Key Takeaway The discussion highlighted the need for increased support and investment in women athletes in action sports. The panelists discussed the challenges they have faced, the progress made, and the opportunities for further growth in women&#39;s sports. The conversation underscored the importance of allyship, brand partnerships, and creating a supportive community for women in sports. QUOTES FROM PANEL “The women&#39;s side progression wise in our sport has been just astronomical in the last, three or four years.” - Hannah Roberts, BMX Gold Medalist and Olympian “Women&#39;s sports is not having just a moment. It is hitting the front page.”- Thayer Lavielle, EVP, Wasserman The Collective “I just want to have fun riding my dirt bike and that ended up being a career so I&#39;m very lucky to be in the standing relationship with the brands that I have.”- Vicki Golden, Four-time X Games FMX medalist “I think that for us at the World Surf League, it started with equal pay.”- Cherie Cohen, Commissioner, World Surf League&nbsp;Watch the panel video: <a target="_blank" rel="noreferrer" href="https://www.groupy.co/video?recordId=rec7Z2uCoK8XJaLiM">https://www.groupy.co/video?recordId=rec7Z2uCoK8XJaLiM</a>

Champions of Change: Women Driving Innovation and Progression in Sports

Curating A Community -- One of the most talked about from X Games Forum was our panel of inspiring individuals who are actively working to expand the landscape of what our action sports community looks like, including our host Selema Masekela, with Ashley Laporte, Eliette Singleton, and Briana King, who discuss the importance of inclusivity and diversity in the action sports community. Watch the full video: <iframe width="100%" height="320" src="https://www.youtube.com/embed/gVb4lzlJ8FY" title="YouTube video player" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture" allowFullScreen ></iframe> “In the history of X Games, there’s never been a stage that looked like this. So I just want to sit and bask in the moment and the energy of us. I have been with X Games, I started in 1999. I think over the course of those years, there would be two or three of us in total that were working these games, let alone in the industry or competing. “ - Selema Masekela Ashley Laporte, the VP of Impact and Purpose at Burton Snowboards, emphasizes the need for genuine inclusion and community building within the industry. She highlighted the need for brands to build relationships with community leaders and pour into existing community organizers to foster a more diverse and welcoming space. Briana King, a skateboarder, model and community leader, shared her personal journey into skateboarding and the importance of finding a supportive community where individuals can feel accepted and celebrated for who they are. She emphasized the significance of representation and inclusivity in action sports. Eliette Singleton, a photographer and content creator, shares her experience of creating a welcoming community through GRLSWIRL , where skaters of all levels are encouraged to participate and have fun. She emphasizes the importance of creating a space where individuals don&#39;t have to explain themselves. Selema Masekela, Chief of Sports Culture and host, discusses the global impact of action sports and the joy it brings to diverse communities worldwide. He emphasizes the transformative power of these sports, especially for marginalized groups, and the need for the industry to support and uplift those doing the work to create inclusive spaces. KEY TAKEAWAYS The thought-provoking discussion highlighted the passion and dedication of individuals who envision a future where the action sports community is inclusive, welcoming individuals from all backgrounds and providing a space for joy, play, and self-expression. They emphasized the global reach and impact of action sports in diverse communities worldwide. Their insights underscore the ongoing work needed to create a more diverse and equitable industry.

The Return of Investing in Action Sports panel conversation revolved around the importance of long-term brand building and the value of storytelling in marketing. Our panelists emphasized the need for brands to invest in their brand equity over time, rather than focusing solely on short-term results. They highlighted the significance of authentic partnerships and the power of integrating brands into the X Games experience in a meaningful way. Watch the full panel video <iframe width="100%" height="320" src="https://www.youtube.com/embed/tlNCPSE8MjQ" title="YouTube video player" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture" allowFullScreen ></iframe> The panel included speakers from various backgrounds, including Peter Adderton, founder of Boost Mobile and MobileX Global; Ryan Dickerson, CMO of SONIC Drive-In; Shaun Neff, founder of Neff Headwear and X Games owner, and Eric Burge, VP of Publicis Sport &amp; Entertainment with Ashley Robbins, VP of X Games as moderator. The speakers discuss the importance of long-term partnerships, brand building, and authentic storytelling in the ever-evolving landscape of sports marketing.

Social Media Account Lead

Ryan Burns

Sales reps & Podcasters

Lyndon Cabellon

Mark Cernicky

Designer - Performance/Innovation

Nicola Dinielli

VP Marketing, Betr Brands

Donovan Dresti

Marketing | Management | Brand Building

David Dye

Inside Sales Representative 

Daniel Espinoza

Head of Design @bigtruck | Graphic Designer | Marketing at Justeen Ferguson

Justeen Ferguson

Operations Manager

Ethan Hogbin

Senior Designer

Tyler La Flamme

Jon LaPan

Brad Lovell

Photographer

Amanda Moulton

VP, Brand Marketing and Creative 

Casey Potter

Devin P. Ryan

Graphic Designer

Hunter Schultz

CPO, Founder | Speaker | Advisor | Creating Thriving Workplaces Through People-First Leadership & Business Strategy

Charles Smith

Taylor Smith

Mathew Snyder

Sales Manager -  Liquidation Product

Zach Solomon

Patrick Taylor

Warehouse Lead / Admin

JJ Thompson

Program Manager/Creative Director

Reginald Torrefranca

Art director, Artist, Designer. Production, Product Development, Printer,

Marco Williams

Creative / Art Director

Nicholas Zegel

Code slayer

shawn nolan

Bradford stone

Shasta Metcalfe is a Product Manager -Outerwear at Pretty Great Company (Bonfire Outerwear, Nikita Clothing, Sessions MFG) in Long Beach, CA.

Shasta Metcalfe

Shasta Metcalfe

Shasta Metcalfe

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