In my own words
— Shannon<p>Passionate and creative Marketer and Project Manager, specializing in graphic design, digital brand identity, social media, and email marketing; experienced in brand development.
6+ years in hospitality marketing, formally trained in photography and videography.</p>
Trajectory
Feb 2023 — Now
Marketing Manager · Altamarea Group
• Led weekly team meetings to ensure clear communication and expectations
• Created project deadlines, delegated tasks, and held team accountable for deliverables
• Worked closely with internal partners, including restaurant managers, bartenders, and
chefs, as well as external partners and contractors
• Planned and executed marketing strategies for opening 3 restaurants and closing 4
• Seamlessly transitioned teams and operations through multiple technology changes
• Created organizational frameworks for tracking ROI and KPI year over year
• Designed, fully and in collaboration, newsletter eblasts to maximize open and click rates
• Tested and scheduled emails in Mailchimp and Sevenrooms to targeted audiences
• Oversaw website management; ensuring all information and imagery was accurate, on
brand, optimized for the guest experience, and ADA accessible
• Provided pivotal support to external PR agencies in securing timely and impactful media
coverage, including photography assets.
Mar 2021 — Feb 2023
Marketing Manager · Altamarea Group
• Owned social media strategy and content calendars for all concepts
• Fostered customer engagement in the luxury and fine dining spaces through captivating content and community outreach across 10 Instagram accounts
• Vetted influencers for collaboration opportunities
• Primary photographer, creative director, and stylist on all photo shoots
• Shot and edited short form videos and .gifs for Instagram, emails, and web
• Wrote all captions and copy for social, emails, Google posts, and website events
• Used Google Analytics to assess efficacy of gift card sales campaign
• Streamlined tracking systems used to determine reservation sources
Aug 2018 — Mar 2020
Events Coordinator · Los Chingones
Book private events and catering orders.
Generated over $75,000 per year; averaged 5 events per month
Quoted minimums, mindful of budgets and expected cost and revenue
Wrote contracts and authorization agreements; processed payments
Constructed custom menus
Showcased 7 event spaces in person or online
Day-of coordination; supervised room set up, server debriefing, food distribution
Jan 2017 — Mar 2020
Marketing Coordinator · TAG Restaurant Group
Run social media and graphic design for 13 restaurant locations with distinct needs.
Community manager of 20+ social accounts
Tracked audience engagement and growth
Doubled average likes per Instagram post
Gained 200% more followers within 1 year
Developed and implemented innovative social campaign plans: from inception through photography and publishing
Concepted and realized new promotions through print, social, and email campaigns
Created and implemented style guidelines for solidified branding
Designed client facing web and print collateral, and .gifs with Illustrator
Edited websites; ensured timely posting of promotions, press, and events
Oct 2016 — Aug 2019
Server & Lead Host · Los Chingones
Seat and serve guests in a two story, 200+ seat restaurant.
Maintain wait list with guest preferences
Answer and direct calls
Train employees at all levels
Implement new management and organizational systems
Communicate extensive menu knowledge
Provide exemplary customer service
Jan 2016 — May 2016
Office Assistant · Northeastern University Residential Life
Answer student questions; monitor and track student use of loanable amenities; distribute advertisements; clean and organize office; answer phone and check voicemail; additional tasks as assigned.
Aug 2013 — May 2016
Resident Assistant · Northeastern University Residential Life
Engage students in the Northeastern experience; construct entertaining social and academic programming; create a safe and welcoming environment for residents; promote opportunities to residents using social media and in-person interactions; serve as a mentor and guide; supervise the safety of residents; work with Resident Directors, fellow Resident Assistants, and Northeastern Police to accomplish goals; crisis management and conflict resolution; opening and closing a building of over 300 residents.
Jul 2015 — Dec 2015
Co-op / Intern · NewTV
Assist in pre-production, production, and editing of the Emmy winning original show, The Folklorist; select costumes; post casting calls; select actors; scout locations; organize and order props; assist and third shooting; assist with lighting, lenses, and props; manage actors; track shot list
Jan 2014 — Apr 2015
Vice President for Administration · Resident Student Association of Northeastern University
Coordinate retention initiatives: plan and run weekend long off-campus internal leadership conferences, create off-campus bonding events, celebrate birthdays, order catering for elections, design and sell internal merchandise. Coordinate recruitment initiatives: represent RSA in activities fairs and orientation presentations, design and order branded giveaway items. Manage the office: hire and oversee work study office assistants, yield phone calls, keep staff responsible for cleanliness, and track inventory and order more supplies as needed.
Jan 2014 — Jun 2014
Co-op / Intern · Nicole Chan Photography / Promessa Studios
Assist and second or third shoot at weddings and other life events; shoot and edit behind the scenes films; edit clean cuts and full length wedding films; maintain an online presence, particularly on Facebook; blog on WordPress with attention to SEO; scheduling; design wedding albums with feedback from clients; submit images for publication; edit images
Activity
Education history
Northeastern University
Bachelor of Fine Arts | 2011 - 2016
