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Marketing

Marketing Manager

Marketing & Sales

<p>Passionate and creative Marketer and Project Manager, specializing in graphic design, digital brand identity, social media, and email marketing; experienced in brand development. 6+ years in hospitality marketing, formally trained in photography and videography.</p>

• Led weekly team meetings to ensure clear communication and expectations
• Created project deadlines, delegated tasks, and held team accountable for deliverables
• Worked closely with internal partners, including restaurant managers, bartenders, and
chefs, as well as external partners and contractors
• Planned and executed marketing strategies for opening 3 restaurants and closing 4
• Seamlessly transitioned teams and operations through multiple technology changes
• Created organizational frameworks for tracking ROI and KPI year over year
• Designed, fully and in collaboration, newsletter eblasts to maximize open and click rates
• Tested and scheduled emails in Mailchimp and Sevenrooms to targeted audiences
• Oversaw website management; ensuring all information and imagery was accurate, on
brand, optimized for the guest experience, and ADA accessible
• Provided pivotal support to external PR agencies in securing timely and impactful media
coverage, including photography assets.

• Owned social media strategy and content calendars for all concepts
• Fostered customer engagement in the luxury and fine dining spaces through captivating content and community outreach across 10 Instagram accounts
• Vetted influencers for collaboration opportunities
• Primary photographer, creative director, and stylist on all photo shoots
• Shot and edited short form videos and .gifs for Instagram, emails, and web
• Wrote all captions and copy for social, emails, Google posts, and website events
• Used Google Analytics to assess efficacy of gift card sales campaign
• Streamlined tracking systems used to determine reservation sources

Book private events and catering orders.
Generated over $75,000 per year; averaged 5 events per month
Quoted minimums, mindful of budgets and expected cost and revenue
Wrote contracts and authorization agreements; processed payments
Constructed custom menus
Showcased 7 event spaces in person or online
Day-of coordination; supervised room set up, server debriefing, food distribution

Events Coordinator

Run social media and graphic design for 13 restaurant locations with distinct needs. 
Community manager of 20+ social accounts
Tracked audience engagement and growth
Doubled average likes per Instagram post
Gained 200% more followers within 1 year
Developed and implemented innovative social campaign plans: from inception through photography and publishing
Concepted and realized new promotions through print, social, and email campaigns
Created and implemented style guidelines for solidified branding
Designed client facing web and print collateral, and .gifs with Illustrator
Edited websites; ensured timely posting of promotions, press, and events

Marketing Coordinator

Seat and serve guests in a two story, 200+ seat restaurant.
Maintain wait list with guest preferences
Answer and direct calls
Train employees at all levels
Implement new management and organizational systems
Communicate extensive menu knowledge
Provide exemplary customer service

Server & Lead Host

Answer student questions; monitor and track student use of loanable amenities; distribute advertisements; clean and organize office; answer phone and check voicemail; additional tasks as assigned.

Office Assistant

Engage students in the Northeastern experience; construct entertaining social and academic programming; create a safe and welcoming environment for residents; promote opportunities to residents using social media and in-person interactions; serve as a mentor and guide; supervise the safety of residents; work with Resident Directors, fellow Resident Assistants, and Northeastern Police to accomplish goals; crisis management and conflict resolution; opening and closing a building of over 300 residents.

Resident Assistant

Assist in pre-production, production, and editing of the Emmy winning original show, The Folklorist; select costumes; post casting calls; select actors; scout locations; organize and order props; assist and third shooting; assist with lighting, lenses, and props; manage actors; track shot list

Co-op / Intern

Coordinate retention initiatives: plan and run weekend long off-campus internal leadership conferences, create off-campus bonding events, celebrate birthdays, order catering for elections, design and sell internal merchandise. Coordinate recruitment initiatives: represent RSA in activities fairs and orientation presentations, design and order branded giveaway items. Manage the office: hire and oversee work study office assistants, yield phone calls, keep staff responsible for cleanliness, and track inventory and order more supplies as needed.

Vice President for Administration

Assist and second or third shoot at weddings and other life events; shoot and edit behind the scenes films; edit clean cuts and full length wedding films; maintain an online presence, particularly on Facebook; blog on WordPress with attention to SEO; scheduling; design wedding albums with feedback from clients; submit images for publication; edit images

Shannon Reardon is a Marketing Manager at Altamarea Group in New York City, New York.

Shannon Reardon — Marketing Manager at Altamarea Group

Shannon Reardon

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Northeastern University