Shannon Barnhardt
Sr. Product Manager - Accessories · Road Runner Sports
San Diego, CA
In My Own Words
•Accomplished retail and eCommerce professional with over 9 years of experience and extensive knowledge of merchandising and retail management operations. •Proven success in identifying and capitalizing on emerging trends and niche market opportunities. •Knowledge in supply chain management, inventory management, and new process engineering. •Skilled in relationship building, negotiations and consensus building with key internal and external decision makers.
Work Experience
Sr. Product Manager - Accessories
Road Runner Sports2018 – Present
Developed merchandising strategies that successfully deliver category goals by identifying customer purchasing patterns and product movement trends while ensuring proper receipt flow, sales and margin growth.
Merchandise Product Manager
FTD (Provide Commerce) – ProFlowers2014 – 2018
• New Process Engineering – Wrote processes for product set up and development, planning, product feasibility and SKU optimization. Lead team training and implementation of processes. Facilitated transition for new Product Life Management software • Category Management – Design portfolio that continues to exceed financial and forecast plans while meeting internal marketing channel, planning, logistics, and financial profit margin goals. Identify drops, re-design and/or add new products to balance the product selection. • Business Analysis – Prepared annual planning budget for classifications. Analyzed sales trends and estimated customer demand using line plan forecasting. Worked with buying team to identify new business opportunities based on category/product performance metrics. • Vendor Management – Spearheaded profitable vendor partnerships to make the most of customer relationships and facilitate market expansion. Drove new product introductions while working directly with vendor
Associate Merchandise Manager
Provide Commerce – Personal Creations2012 – 2014
• Product Development and Design – Developed strategic long-range plan for internal design and product development. Oversee product designers to develop new silhouettes and redesign products to meet business trends. • Product Line Rationalization – Direct strategic key product rationalization. Ensure product line is relative to customer demand. • Merchant for Men’s, Graduation and Pet categories. Successes include: o Managing the addition of 57 new styles in in the 2013 men’s category that contributed to a 36% increase in year over sales and a 13% growth in order count. o Added 19 new styles in the 2013 graduation category, which experienced an 11% increase in year over year sales. o Tripled the number of new styles in the 2013 pet category from 11 to 34, directly resulting in a 9% increase in order count driven to new product and 24% of total orders for new product. 100% increase in revenue for category year over year.
Merchandising Coordinator
Provide Commerce – Personal Creations2011 – 2012
• Master Calendar Planning – worked with cross functional master plan team to present product assortment detailed by season to key members of the organization. • Photography and Sample Management – Managed shot lists, scheduling, image deployment, image review and image approval for the photography process. • Work with creative team and catalog team to coordinate product and lifestyle shoots • Ensures completeness of all product copy and images for web, catalog, and other marketing channels • Work with marketing channels to coordinate other efforts as needed (i.e. catalog/direct mail vendor coordination) • Work with Product Data Management team for creation of product PIDs; image bursts, etc. for PC products • Perform site audits. Audit SKUs for new or holiday changes; check for correct image, containers, copy and page assignment; review catalog proofs to ensure correct SKU information; confirm SKUs in channel promotions; provide any fix requests to the Merchandising Operations and Catalog teams. • Acts as point of contact for all customer service inquiries regarding product questions including site customer reviews.
Associate Merchandiser Manager (Contractor)
Provide Commerce – RedEnvelope2010 – 2011
• Merchant lead in top level advertising presentations for Fall/Holiday product lines for the RedEnvelope brand. • Maximize site optimization for men’s products. Responsibilities include: Maintain copy, setup and maintenance of new products, respond to customer reviews and ensure products on site are merchandised properly and in correct product categories. • Analyze TV, portal and radio advertising to ensure products are aligned with appropriate channels. • Ensure cross-functional coordination with internal partners in Marketing, Sourcing, Inventory Management, Product Development, as well as vendors. • Assist product development with new products and ensure operational needs are addressed such as packaging, design, quality control and product personalization
Associate Merchandise Manager for Dog Furnishings & Apparel
PETCO Animal Supplies, Inc.2008 – 2009
• Developed business plans for PETCO’s upcoming Simply She apparel line; evaluated trends and outlined the merchandising strategy, price points and margin impact of the product. • Contributed greatly to the $2 million growth of the TEAM PETCO brand by closely monitoring store placement and the effects of pricing to achieve greater profitability. • Partnered closely with vendors and senior managers in all aspects of product development for the 2009 Apparel and Bedding lines. Traveled to vendor sites and assisted with merchandise selection and procurement. • Developed advertising plans and promotions with vendors to drive sales and margins consistent with category financial plans. Worked with advertising and visual presentation teams to ensure maximum impact of promotions.
Space Management
PETCO Animal Supplies, Inc.2007 – 2008
• Played a leading role in the implementation of the PETCO Team Sports trend line by helping to develop a fixture for 400+ stores, building vendor relationships and researching applicable fashion and seasonal sports trends. • Partnered with Merchandising to launch all new items into accurate demographic markets as well as determine exit strategy of stock on-hand, cost, and rate of turn for all discontinued products. • Created planograms for all new, remodel and relocated stores and/or for promotional planning to appropriately allocate product.
