Sean Macdonald

Brand Work - Branding - Brand Campaigns - Art Direction Content - Oversee content dept - Develop Creative Concepts, Briefs, and Storyboards - Director - Producer - Photographer Influencer - Develop brand-specific influencer strategies - Procurement of new influencers - Manage influencer relationships - Develop and track towards goals

Digital Content Manager • Devise digital plan for Bonnier Motorcycle Group’s 11 digital properties • Strategize how to maximize reach across sites • Develop brand languages to resonate with audiences for 11 different outlets • Monitor daily article submissions, editorial staff, freelancers, and web production Editor • Create and execute compelling multimedia content strategies Maintain relationships with OEM and MNFR press departments o Attend launches and functions o Act as outward facing component for the entire editorial department o Work with social media teams on optimizing for editorial content o Participate in weekly planning and strategy meetings

Editor • Create and execute compelling multimedia content strategies Maintain relationships with OEM and MNFR press departments o Attend launches and functions o Act as outward facing component for the entire editorial department o Work with social media teams on optimizing for editorial content o Participate in weekly planning and strategy meetings

Editor • Create and execute compelling multimedia content strategies Maintain relationships with OEM and MNFR press departments o Attend launches and functions o Act as outward facing component for the entire editorial department o Work with social media teams on optimizing for editorial content o Participate in weekly planning and strategy meetings