Sean Cabezas

Design Director · Miss Sparkling

Long Beach, CA

In My Own Words

Design Director with 15 years of experience leading the creation of women’s and men’s ready-to-wear collections for both domestic and international markets. Proven track record in building and scaling brands, including the launch of a viral multi million-dollar womenswear brand and footwear division. Expertise in brand development, trend forecasting, and end-to-end design execution. Known for a sharp instinct for market-defining trends and the ability to translate them into commercially successful, culturally relevant product. Experienced in building and managing high-performing design teams, driving creative innovation and business growth.

www.cabezas33.com

Work Experience

Design Director

Miss Sparkling

2020 – 2025

- Spearheaded the development and launch of a wholesale brand, driving strategic vision from concept to execution; achieved 4x revenue growth within two years. Designed women’s wovens, denim, knitwear, swim & footwear. - Led the creation of a viral, footwear division that generated multimillion-dollar sales that elevated brand visibility. - Directed top-performing design strategies, with multiple styles ranking among bestsellers across major e-commerce and retail platforms. - Oversaw all visual brand communications, ensuring cohesive storytelling across product, packaging, and marketing. - Managed end-to-end design process for entire product line guiding concept development, material sourcing, prototyping, and production. - Founded a high-performing private label division, designing exclusive collections for major North American retailers.

Freelance Senior Designer

Sadie & Sage

2019 – 2020

- Led the concept and design of the Spring 2021 ready-to-wear collection, creating trend-driven, high-volume product lines for major private label clients including Lulus, Forever 21, and Urban Outfitters. Designed women’s wovens, denim, and knitwear. Developed original artwork and custom graphics, strengthening brand identity and driving product differentiation.

Senior Designer

Honey Punch

2018 – 2019

- Directed the creative vision and execution of the full product line, leading a multidisciplinary design team from initial concept through final development. Designed women’s wovens, denim, knitwear, & outerwear. - Played a key role in brand growth and identity development, with a focused strategy for the Top Shop concession—culminating in Honey Punch x Top Shop becoming the #2 concession globally. - Designed and delivered monthly assortments tailored to regional market needs across the UK, US, and Australia, ensuring relevance and sell-through in each territory. - Drove design strategy and product development for top global retailers including ASOS, Urban Outfitters, Bloomingdales, Dolls Kill, Lulus, Fashion Nova, and Zalando, creating commercially successful collections.