Scotty Barth
Director of Global Wholesale at WANDRD
Salt Lake City | US
Interests
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Industries
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Summary
Activity
Work experience
WANDRD
Director of Global Wholesale | 06/2024 - Current
Moment
Director of Wholesale | 10/2022 - 06/2024
- Directed the global wholesale business and expansion for 4 brands - MOMENT, Long Weekend, Module 8, and Lab22 - each with their own unique brand identities, product lines, distribution & wholesale partners, market strategies, customer demographics, etc. - Created & implemented market strategies and operational guidelines, increasing efficiency and effectivity - Increased the global wholesale network of each brand by 3x through new wholesale partnerships - Increased wholesale revenue by 186%
Gura Gear
Branding & International Sales Consultant | 12/2023 - 06/2024
- Initiated the expansion of Gura Gear's international wholesale network by establishing distribution partnerships in Europe and Southeast Asia - Further developed Gura Gear's brand identity by determining the brand's Core Values and defining each of those values - Created & implemented an entirely new multi-tiered wholesale pricing structure - Drafted a comprehensive set of operational guidelines for wholesale business development - Designed the layout, style, direction, and copy of wholesale sales/marketing collateral
Boundary Supply
Director of Global Business Development | 11/2020 - 10/2022
• Transformed the business by building a scalable international distribution & wholesale structure. • Created all internal & customer-facing policies, procedures, processes, agreements, and guidelines, such as: • Pricing structure, Dealer MAP Policy • Financial & product forecasts • Operational standards & processes • International distributor agreements • Entirely new & scalable SKU system, packaging, labeling, logistics standards & guidelines • Marketing & branding guidelines ◦ Established distribution in 60+ countries ◦ Directly managed & supported all distributor & wholesale partners
Pentad Properties Inc.
Associate Broker | 07/2016 - 11/2020
• Brokered a variety of commercial lease agreements in multiple channels, such as: ◦ National restaurant chains ◦ Industrial ◦ Office • Designed & executed marketing campaigns
ExpertVoice
Partnership Account Manager | 06/2015 - 06/2016
• Collaborated with the company's largest partner organizations to design & execute strategic campaigns to increase membership engagement with platform • Designed analytical methodology to identify organizations with the greatest potential for significant membership engagement & contribution
Vünder Sports Network
President, COO | 10/2012 - 10/2015
Sports, redefined. Vünder Sports offers our consumers the best in aggregated action sports content, allowing you to the vü the world of sports how you want. We offer the highest quality videos, from feature length films to live events. Vünder Sports is committed to providing high quality entertainment without sacrificing quality in the name of quantity.
Stephen Wade Auto Center
Chief Marketing Officer | 11/2014 - 05/2015
• Redesigned brand image & public presentation (logo, website, all branded materials) • Recreated & updated marketing strategy to increase demographic reach & relevancy • Created marketing guidelines to improve & align all marketing output for all dealerships under the umbrella • Sponsored local charities, public events, sports teams, small businesses, etc.

Skullcandy Inc.
International Manager - Business Development and Marketing | 01/2014 - 11/2014
Increasing global brand alignment by working closely with each of our international subsidiaries located in Switzerland, Japan, Canada, Mexico and China.

Skullcandy Inc.
International Business Development - Latin America/Canada | 12/2010 - 01/2014
Azul Airlines
Marketing | 01/2010 - 06/2010
Pentad Properties Inc.
Marketing Specialist | 07/2003 - 01/2009
Education history
University of Utah
BA | 2008 - 2011

