Scott Michael Carlile

Account Executive

2019 – 2023

Voted "Sales Rookie of the Year" in my first season with Giant Bicycles (Eligibility in first 3 years).

As an Account Executive for Giant Bicycles, USA, my role was to drive business revenue and profit in the Oregon, Northern California, and Alaska markets. With the combined efforts of our team, we doubled the brand’s revenue in my territory from approximately $3.8m in 2019 to close to $7m by 2022, by creating relationships that were trustworthy and diligent. My primary focus was on cultivating strong relationships with key retail partners and ensuring that our brands are well-represented in the market.

To achieve our business objectives, I was constantly evaluating our existing channels and seeking out new retailer opportunities where necessary. I strive to be a positive contributor, offering fresh ideas and insights from the field to help drive growth and success.

At Giant Bicycles, we firmly believed that cycling has the power to transform lives. Our mission was to make cycling more accessible, active, healthy, and fun for everyone.

Unfortunately left due to layoff, after a consolidation of territories due to downturn in bicycle industry post Covid boom.

West Coast Brand Specialist

2018 – 2019

In my previous role as the West Coast Brand Specialist for KASK America, USA, I served as the primary contact for sales and marketing in the western half of the US, including Hawaii and Alaska. My responsibilities included all aspects of field marketing and sales within the bicycles industry.

My daily duties included contacting and meeting with bicycle shop managers, owners, and buyers to create sales orders based on forecasted demand, ensuring optimal sell-through at the retail level, and managing my travel logistics and budgeting. I traveled extensively throughout my territory, conducting retail store visits and hosting clinics for both retailers and riders. Additionally, I developed specific marketing efforts and events tailored to individual retailers and their regions and provided end-user support through face-to-face interaction, email, and social media communication.

My goal was to represent the brand in the best possible light and provide exceptional service to all retail partners.

USA Marketing & Brand Development

2018 – 2018

As the Brand Developer (also known as a Field Marketing Representative) at Specialized Bicycles, my primary focus was on promoting the brand to riders and consumers through bicycle demos, marketing activations, and education on new products and services. I also played a key role in maintaining best practices and methods for implementation throughout a large network of independent retailers.

In addition to consumer-facing responsibilities, I managed a fleet of bicycles and products worth around a quarter of a million dollars in inventory. Working closely with territory sales managers, I collaborated to ensure that we positively impacted sales numbers within the region.

This role was critical for driving direct-to-consumer brand exposure and played a significant role in shaping how riders perceived the Specialized brand. My goal was always to promote the brand in a positive light and provide exceptional service to riders and consumers alike.

Global Marketing & Educational Instructor

2015 – 2018

I began my career with Specialized Bicycles as an instructor for SBCU (Specialized Bicycle Components University), where I focused on educating and improving the overall health and success of independent bicycle retailers, company-owned retail locations, and riders.

As an instructor, I created and managed global product content for fellow instructors worldwide and designed courses centered around product technology, visual merchandising, and retail operations. In addition to educating retailers and riders on our products and services, I also assisted with asset creation, public relations, and promoting the brand to increase brand awareness.

My passion for the cycling industry and my desire to educate and inspire others about our products and services drove my success at SBCU. It was an incredible opportunity to share my knowledge and skills with others while also promoting the Specialized brand.

Mountain Bike Guide

2009 – 2015

During my time at Cog Wild, I served as a mountain bike guide, leading riders on unforgettable vacations in Oregon and Baja California, Mexico.

As a guide, I had to maintain composure and ensure the safety of riders through varied terrain, weather conditions, and unpredictable incidents. Being able to adapt to different rider personalities and attitudes was also essential in providing a positive experience. It was a fulfilling experience to be able to consider myself a professional cyclist, as I was able to ride my bike while also getting paid.

Junior Cycling Coach

2009 – 2015

As a lead cycling coach at the Academy, I played an instrumental role in promoting grassroots youth and junior development across multiple cycling teams. Our aim was to help young cyclists have fun, achieve their goals, and maintain a healthy lifestyle on two wheels all year round. By fostering a supportive team environment, our riders were able to enjoy riding with their friends, explore new trails, travel to different competitions, and receive top-notch training from our experienced coaching staff. Together, we are helping to cultivate the next generation of talented cyclists.

Sales Manager

2014 – 2015

In my role as store manager for one of Hutch's Bicycles' six locations, I gained valuable experience in managing people, setting and meeting expectations, and overseeing daily operations.

Collaborating with a team of managers, we worked to achieve the company's sales goals by building a strong community and focusing on retail services. Our focus was on shifting the business from being solely focused on point of purchase transactions to emphasizing post-transactional services.

Through effective leadership and a customer-centric approach, we were able to create a welcoming and inclusive environment that fostered customer loyalty and drove sales growth. It was a rewarding experience to be a part of the team that helped shape the company's success.

Senior Sales Associate

2007 – 2014

During my 7-year tenure as a sales lead at Bend's premier bicycle shop, I sharpened my mental and physical abilities to deliver exceptional customer service. My focus was on understanding, anticipating, and fulfilling the needs of riders, which translated into closing sales and generating revenue. Consistently ranking among the top performers in sales within the company, I honed my skills in persuasion and product knowledge to ensure customer satisfaction and build loyalty.

Sales Associate

2012 – 2013

At Patagonia @ Bend, I helped customers - whether they were locals, tourists, or adventurers - to find the best outdoor apparel and gear in the industry. In addition to providing exceptional customer service, my role included educating customers on the features and benefits of our products, creating eye-catching product displays, and managing daily retail operations.

Event Coordinator

2010 – 2010

In 2010, I had the privilege of joining Visit Bend, Central Oregon’s tourism bureau, to coordinate and promote the USA Cycling Cyclocross National Championships. Over a 4-month period, I traveled throughout the Pacific Northwest, attending nearly 30 cyclocross bicycle races and various other events to promote the championships. Through this role, I was able to connect with cyclists and outdoor enthusiasts, increase participation, and contribute to bringing millions of dollars to Bend's economy.

I toured the Pacific Northwest for 4-months, attending nearly 30 cyclocross bicycle races and other various events promoting the event. In this unique opportunity, I could authentically connect with cyclists and outdoor enthusiasts, drive participation, and help bring in millions of dollars to Bend’s economy.

Sales Associate

2004 – 2006

During my time at Gregg’s Cycles in Greenlake, I worked in the parts department and occasionally on the bicycle sales and service floors. If I wasn’t selling a bicycle or fixing a flat, I would often be found assisting riders in everything from ordering their dream bicycle to simply replacing their old, worn out tires.

Inside Sales Representative

2004 – 2005

As an inside sales representative at DiaTech, USA, I had a diverse range of responsibilities. I played a crucial role in driving the company's sales targets and managed various aspects of vendor relationships. Additionally, I assisted with logistics for professional riders' travel, handled the packaging and shipping of components, and sometimes provided administrative support for the company owner.

Sales Associate

1999 – 2003

To score a bicycle shop job as your first job in high school was pretty dang awesome. I learned a lot about work ethic, sales, and probably more importantly, how to work within a team of varied personalities.

Bicycle Mechanics and Repair Technology/Technician

2006 – 2006

Associate's Degree

2011 – 2013

Bachelor of Science - BS

2013 – 2014

Unfinished