Greg Gorski
Global Marketing Leader · REDARC Electronics Pty Ltd
Portland, OR
In My Own Words
I live each day with a Work Hard, Play Hard mentality. I have always put in the time to go above & beyond the call of duty to assure successful results are celebrated with fun, life-changing experiences around the world. It started early in my youth being entrepreneurial in my town. In college I had to hit the books & gym equally hard to maintain a 4.0 & my spot on the varsity track team at Florida State but also enjoyed the 'weekend warrior' life with epic football tailgates & road trips. In my professional career I work around the clock to make strategic plans bulletproof, harness out of the box ideas, make keynotes beautiful, answer every email and make sure events go off flawlessly.
I'm a motivating leader who loves a challenge and will always inspire the team to find a solution where NO is never the answer. I take pride in being the ultimate team player and will stand by one's side until everything is done. I love being creative, thinking outside the box to bring never been done (NBD) experiences to consumers. Lastly, I believe in strategic planning in order to set up success and analyze results for learnings.
I am looking for a family who shares similar values. A group of forward thinking individuals willing to take risks, who want to innovate the industry, who love to collaborate, who treat their teammates with respect and who want to have fun.
Areas of expertise: _Strategic brand planning and project management _Content creation process from brainstorming to planning, capturing and posting _Experiential consumer events and brand experiences _Piloting digital innovation, media planning, managing social platforms & E-com sites and launching apps _Brand collaborations, athlete integration and agency management _Developing consumer insights and implementing into strategic plans _Budget maintenance and financial responsibility for projects
Available to discuss new opportunities to help your brand break through the norm. Please contact me at GregJGorski@gmail.com
Work Experience
Director of Marketing
Rumpl2018 – 2019
Created brand strategy & GTM plans for consumer growth & retention, visual & voice identity, product launch content, social platform growth, ambassador relationships, agency management, product merchandising, artist collaborations & brand partnerships, brand experiences (events, trade shows, pop-ups), DTC & wholesale support, as well as contributing to building team & office culture.
Brand/Account Director: Consultant for Strategy, Creative Thinking, Content, Experiential, & Digital
Marketing & Communication Consultant2017 – 2018
Helping brands solve complex business problems by delivering innovative ideas and strategic thinking that best connect with consumers through their voice, interests and platforms. Nothing is off the table as I dig deep into overall strategy, big ideas, messaging, content direction, E-com connection, social run of show, paid media opportunities, app integration and experiential events that all ladder up to an overall end to end consumer journey.
Global Brand Director NIKE SB
Nike2016 – 2017
Developed the multi-year brand plan & product road map that informed the go to market strategy leveraging consumer insights to create brand messaging, content and product communication tools that all global geographies use.
Key Responsibilities: _Strategic brand planning and project management _Experiential consumer moment and events _Media planning, digital platform management and content creation _Brand collaborations, athlete integration and agency management _Product expertise _Developing and driving consumer insights _Budget management
Sr Digital Brand Lead Athletic Training & Field Sports
Nike2014 – 2016
Created and managed the strategic consumer journeys & content plans for training, football, baseball and lacrosse digital teams across Nike.com, social media, Nike+ apps and wholesale partners.
Key Responsibilities: _Digital innovation implementation, media planning, social platform management and content creation _Brand plan alignment and project management _Experiential consumer moments and rewards _Brand collaboration, athlete integration and agency management _Digital playbook and tools for new team on-boarding _Product expertise _Budget management
Sr Digital Manager Cross Category Integration & Special Projects
Nike2012 – 2014
Led multiple teams across all Nike categories to create seamless consumer journeys for the biggest sport moments that connected content & communication in the digital ecosystem (Nike.com, social handles and apps) to physical events on the ground.
Key Responsibilities: _Digital innovation experimenting, media planning, social platform management and content creation _Brand plan alignment and project management _Experiential consumer moments and rewards _Brand collaboration, athlete integration and agency management _Digital playbook and tools for new team on-boarding _Product expertise _Budget management
Brand Manager Nike Action Sports
Nike2007 – 2012
Built strategic plans, managed creative design and oversaw the rollout of Nike action sports consumer experiences from grassroots (in the streets, on hill, in water & at retail) to the Dew Tour and Winter Olympics. Each incorporated an innovative consumer moment, content and rewards at every touch point and live webcasts when possible.
Key Responsibilities: _Brand planning and project management _Experiential consumer moment and events _Digital platform management and content creation _Brand collaborations, athlete integration and agency management _Product expertise _Budget management
Brand & Product Specialist Nike Sportswear
Nike2002 – 2007
Strategic brand management planning responsible for budgets, influencer seeding, product buying, shoe release expertise and a key contributor to seasonal creative campaigns & events.
Key Responsibilities: _Brand planning and project management _Budget management _Product expertise _Experiential consumer moment and events _Brand collaborations, athlete integration and agency management