Scott Birke
Collingwood | CA
Skills
No information
Industries
Dive
Creative Agencies
Lifestyle
Outdoor
Skate
Snow
In my own words
— ScottA passionate and experienced leader, content director and SEO with over two decades of editorial management and staff management experience.
HIGHLIGHTS: EXPERIENCE AND QUALIFICATIONS • Proven keyword-based content direction and strategy • Results-based organic growth using on-page SEO and off-page SEO • Remote-managed an international staff of 9 in 6 different cities (New York, Denver, London, Toronto, Edmonton, Vancouver) • Proven experience managing branded content and client- expectations • Intimate understanding of affiliate marketing strategies with organic content to drive revenue • Advanced knowledge of SEO tools (Ahrefs, Google Search Console, Google Analytics, Google Datastudio) • Strong knowledge of Wordpress CMS • Confident presenter and leader • Former magazine editor and editorial director with meticulous attention to detail
Trajectory
Jun 2021 — Apr 2023
Growth Manager, Americas · Finder
Ontario, Canada
Growing Finder's footprint for finance content in North America, South America and Central America. This role is in addition to my current role as Senior
Publisher at Finder Canada.
Jul 2019 — Apr 2023
Senior Publisher · Finder
Canada Area
Responsible for driving organic traffic growth in Canada chiefly through SEO and content direction. Finder currently has offices in Sydney, New York,
London, Manila, Wroclaw and Toronto.
Aug 2015 — Jul 2019
Director, Content Operations · VerticalScope Inc
Canada
Directed content strategy and written sponsored content for VerticalScope's
in-house content agency, Geared Content Studios, including its paid content's
social media distribution. Developed and fulfilled content-related ad products for the sales team resulting in unprecedented year-over-year growth for the company. Also directed editorial and affiliate content for a rapidly growing
portfolio of verticals including technology, sports, collectibles and more.
Reported to the VP, Content.
Sep 2014 — Jul 2015
Group Editorial Director · SBC Media
Canada Area
Directed content strategy--print, online and social media--for Canada's
leading action sports media publisher, which included Snowboard Canada,
SBC Skier, SBC Ski & Snowboard Resort Guide, Snowboard Canada's
Women's Annual, SBC Business, SBC Skateboard.
Duties included the management of staff and freelance contributors, budgets and forecasting, writing, editing, and working with SBC Media's advertising, circulation, promotion and production departments to ensure all company
goals were exceeded.
Jan 2012 — Sep 2014
Editorial Director, Winter Media · SBC Media
Directed the editorial of winter titles and websites at SBC Media, which included Snowboard Canada / SnowboardCanada.com; Snowboard Canada's
Women's Annual / SBCwomen.com; SBC Skier / SBCskier.com; and SBC Ski & Snowboard Resort Guide / SBCresortguide.com--and their respective social
media programs.
Jan 2008 — Aug 2014
Editor, Snowboard Canada Magazine / Snowboardcanada.com · SBC Media
Toronto, ON
Responsible for all editorial for both Snowboard Canada Magazine and Snowboardcanada.com and its video properties. Duties include writing, editing, management of staff and freelance contributors, budget management, and creating and managing a social media plan for both. Respected worldwide,
Snowboard Canada is the country's leading snowboard magazine and snowboard website with 60,000 circulation per issue and reach of over
200,000 readers per month.
Took the country's most successful snowboard media property from its sole
print focus and developing its online property, SnowboardCanada.com into one of the world's most successful snowboard sites.
Apr 2006 — Dec 2007
Managing Editor, Snowboard Canada Magazine · SBC Media
Managed editorial (including writing, editing and story assignments) at Snowboard Canada and Snowboardcanada.com, as well as contributors for both.
Apr 2005 — Apr 2006
Associate Editor, Snowboard Canada Magazine · SBC Media
Assisted the editor with all editorial duties (including writing, editing, story assignments and freelance contributor management) at Snowboard Canada and Snowboardcanada.com.
Sep 2003 — Apr 2006
Editor, Whistler Blackcomb Magazine / SBC Business Magazine (Special Projects Editor, SBC Media) · SBC Media
Handled all editorial--story assignment and contributor management, editing, writing, photo editing--for SBC Business Magazine and Whistler Blackcomb
Magazine.
Sep 2000 — Jul 2003
Editor, Whistler This Week · North and West Voice Publishing
As founding editor, I created a new weekly paper in Whistler with a guest- based, recreation and entertainment focus.
Sep 1999 — Sep 2000
News Editor, Sea To Sky Voice · North and West Voice Publishing
Covered news, politics and features for the Whistler-based newsweekly through writing and coordinating the work of freelance contributors.
The Ontarion, The University Of Guelph's Independent Student
Activity
Education history
University of Guelph
Bachelor of Arts | 1993 - 1999
