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A passionate and experienced leader, content director and SEO with over two decades of editorial management and staff management experience.

HIGHLIGHTS: EXPERIENCE AND QUALIFICATIONS
• Proven keyword-based content direction and strategy
• Results-based organic growth using on-page SEO and off-page
SEO
• Remote-managed an international staff of 9 in 6 different cities
(New York, Denver, London, Toronto, Edmonton, Vancouver)
• Proven experience managing branded content and client-
expectations
• Intimate understanding of affiliate marketing strategies with organic
content to drive revenue
• Advanced knowledge of SEO tools (Ahrefs, Google Search
Console, Google Analytics, Google Datastudio)
• Strong knowledge of Wordpress CMS
• Confident presenter and leader
• Former magazine editor and editorial director with meticulous
attention to detail

Canada Area

Responsible for driving organic traffic growth in Canada chiefly through SEO and content direction. Finder currently has offices in Sydney, New York,
London, Manila, Wroclaw and Toronto.

Senior Publisher

Ontario, Canada
Growing Finder's footprint for finance content in North America, South America and Central America. This role is in addition to my current role as Senior
Publisher at Finder Canada.

Growth Manager, Americas

Canada

Directed content strategy and written sponsored content for VerticalScope's
in-house content agency, Geared Content Studios, including its paid content's
social media distribution. Developed and fulfilled content-related ad products for the sales team resulting in unprecedented year-over-year growth for the company. Also directed editorial and affiliate content for a rapidly growing
portfolio of verticals including technology, sports, collectibles and more.
Reported to the VP, Content.

Director, Content Operations

Canada Area

Directed content strategy--print, online and social media--for Canada's
leading action sports media publisher, which included Snowboard Canada,
SBC Skier, SBC Ski & Snowboard Resort Guide, Snowboard Canada's
Women's Annual, SBC Business, SBC Skateboard.


Duties included the management of staff and freelance contributors, budgets and forecasting, writing, editing, and working with SBC Media's advertising, circulation, promotion and production departments to ensure all company
goals were exceeded.

Group Editorial Director

Directed the editorial of winter titles and websites at SBC Media, which included Snowboard Canada / SnowboardCanada.com; Snowboard Canada's
Women's Annual / SBCwomen.com; SBC Skier / SBCskier.com; and SBC Ski & Snowboard Resort Guide / SBCresortguide.com--and their respective social
media programs.

Editorial Director, Winter Media

Toronto, ON

Responsible for all editorial for both Snowboard Canada Magazine and Snowboardcanada.com and its video properties. Duties include writing, editing, management of staff and freelance contributors, budget management, and creating and managing a social media plan for both. Respected worldwide,
Snowboard Canada is the country's leading snowboard magazine and snowboard website with 60,000 circulation per issue and reach of over
200,000 readers per month.


Took the country's most successful snowboard media property from its sole
print focus and developing its online property, SnowboardCanada.com into one of the world's most successful snowboard sites.

Editor, Snowboard Canada Magazine / Snowboardcanada.com

Managed editorial (including writing, editing and story assignments) at Snowboard Canada and Snowboardcanada.com, as well as contributors for both.

Managing Editor, Snowboard Canada Magazine

Handled all editorial--story assignment and contributor management, editing, writing, photo editing--for SBC Business Magazine and Whistler Blackcomb
Magazine.

Editor, Whistler Blackcomb Magazine / SBC Business Magazine (Special Projects Editor, SBC Media)

Assisted the editor with all editorial duties (including writing, editing, story assignments and freelance contributor management) at Snowboard Canada and Snowboardcanada.com.

Associate Editor, Snowboard Canada Magazine

As founding editor, I created a new weekly paper in Whistler with a guest- based, recreation and entertainment focus.

Editor, Whistler This Week

Covered news, politics and features for the Whistler-based newsweekly through writing and coordinating the work of freelance contributors.


The Ontarion, The University Of Guelph's Independent Student

News Editor, Sea To Sky Voice

Scott Birke is a Growth Manager, Americas at Finder in Collingwood, ON. View their experience, skills and work history on Malakye — the professional network…

Scott Birke — Growth Manager, Americas at Finder

Scott Birke

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