Schaeffer Kuzman
Director, Business Development
Los Angeles | United States
Skills
No information
Interests
Writing
Reading
Surf
Traveling
Getting active
In my own words
— Schaeffer<p>Hiya - Currently drumming up new business for CYLNDR Studios.
A creative studio that creates a lot of rad stuff with rad people. We do just about everything over there - Brand Design, Production/Content, Influencer Marketing.</p><p><br></p><p>I'll chat NBA anytime, enjoy the outdoors and wearing clean sneakers.</p>
Trajectory
Oct 2024 — Now
Director, New Business · CYLNDR Studios
Feb 2023 — Oct 2024
Account Supervisor · McKinney
Aug 2022 — Jan 2023
Account Supervisor · Laundry Service
Jun 2018 — Aug 2022
New Business & Account Lead · Pulse Creative
-Directed internal and external Social, Web, Video, Research, PR and Design teams. Leading and executing multiple projects from concept to final launch
- Analyzed industry & competitor best practices with research team and implement key findings into digital campaigns and projects
- Developed full brand design identities
- Produced photo & video shoots, and experiential & PR events
- Forged relationships with clients, securing long-term contracts and surpassing financial goals by targeting project add-ons
- Led new business pitches, winning 20+ new project and retainer clients in 2022
May 2016 — Oct 2018
Account Executive · Missy Farren & Associates
- Maximized top-tier media exposure for brand products or initiatives through collaborative events and personalized outreach to editors
- Managed client social channels, tracking performance, coordinating influencer outreach programs and creating detailed analytics reports
- Wrote technically on behalf of the client for press releases, announcements and collateral
- Coached media-facing clients, guiding their on-air or in-person interviews with Cheddar, Complex, GQ, Gear Patrol, SELF & more
Jan 2010 — Dec 2015
Brand Manager · Summer Sessions Surf Shop
- Oversaw brand direction in private label launches, store openings and seasonal buying
- Built relationships with the goal of collaborating with unique brands(ex: Summer Sessions branded beer by Peak Organic)
- Successfully ideated, negotiated and produced special events to drive sales, strengthen existing
- Constructed and measured performance of email marketing campaigns and newsletters
- Created content and shaped on social media accounts, achieving 67% increase in following and consistent high engagement
