Sara Carangelo

• Lead personalized cross-channel B2C marketing campaigns on the Oracle Marketing Cloud Responsys Platform for large-scale clients, with a focus on email. • Assemble business requirements, identify needs and scope projects to deliver engaging marketing programs, on-time, on-budget, and error free for the client. • Manage day-to-day campaign operations to create, troubleshoot, launch, and analyze email campaigns. • Manage Internal calendars to track campaign timelines and their progress through its entirety to deployment (Asset handoff, development, campaign build UAT, QA, etc.) • Conduct all client communication i.e. status calls, send follow-up notes, and provide status reports on a daily and/or weekly basis. • Work with internal teams (Creative, Code, Campaign, QA) to coordinate and complete Email campaigns to ensure project timelines are kept in tact. • Report on email campaigns and analyze key email performance metrics to help identify opportunities to optimize results and strategies. • Help clients reach and exceed their annual revenue goals for their email channel.

• Assist in end-to-end HCM implementations for companies in energy and healthcare service industries. • Responsible for configuring global HR and compensation cloud based on business requirements gathered through client workshops. • Maintain and update assets, follow Best Practices and True Cloud Methodology to ensure consistency across Oracle Consulting.

• Launched and optimized PPC campaigns using Google AdWords and increased campaign performance by 16% in the first month. • Generated and analyzed daily impression flag reports, extension email missing mapping reports, display and video performance reports. • Directed SEO proposals as well as estimates for Email and SEM campaigns. • Migrated all Google standard text ads to ETAS to ensure optimal user experience as well as Matchcraft to Google AdWords in order to increase campaign performance. • Implemented dynamic number insertion (DNI) and URL redirect strategies into PPC campaigns in compliance with Google’s rolling out of ETAs.

• Generated $30 million of annual revenue through the production of high volume lead generation reporting for clients on key accounts using Salesforce, Integrate, Filemaker, and GRM. Increased operational efficiency by incorporating telemarketing processes into daily reports through personalization. • Created email marketing promotions and advertisement campaigns through PDRS and CI to generate leads. Assisted in website campaign creation on the IDG Enterprise.