In my own words
— RYAN<p>I’m Ryan Montez, founder of <strong>Create Radical</strong>—a creative agency built for brands that don’t just want to exist, but evolve and grow <strong>radically</strong>.
With a foundation in <strong>design and photography</strong>, I craft visuals and campaigns that break the mold, push boundaries, and connect brands to their audiences in <strong>unexpected, high-impact ways</strong>.</p><p>I thrive on collaboration with brands that have <strong>a story to tell</strong> and want it captured with a <strong>fresh, alternative approach</strong>—whether through striking visuals, immersive storytelling, or disruptive creative strategies. My work isn’t about trends; it’s about <strong>building a lasting identity</strong> that feels authentic, exciting, and unmistakably <strong>you</strong>.</p><p><br></p><p>We are the Antidote to Mediocrity</p><p><br></p><p><a href="https://www.createradical.com/" rel="noopener noreferrer" target="_blank">CREATERADICAL.COM</a></p>
Trajectory
Jan 2017 — Now
Art Director · Create Radical
Create Radical is my Anti Agency i created when i had graduated from College.
We believe in the power of Radical Evolution. We’re not here to fit in – we’re here to help you stand out. Break rules, defy expectations, and never apologize for being bold. We’re the antidote to mediocrity.
We ignite alternative thinking and offer creative solutions to our client's initiates; from building brands and products to activating them through digital surfaces, raw and organic content, and immersive experiences.
We help our clients redefine their footprint in their industry; rethinking how to engage and evoke human emotion, bridging consumer experience seamlessly with desired lifestyles.
We enable our clients to visualize their brand’s potential by connecting their core values with mindful intention. Allowing us to leverage emerging behaviors while setting the tone for our clients and their competitors.
Jan 2016 — Now
Art Director · Hotel palms
Director of brand identity , content creation / Lifestyle & Event Photography / Videography, Social Media Management, Website Development.
Cultivating Brand Core component that will transcend into culture and positive intentions.
Nov 2022 — Mar 2024
Art Director · Bluebird Hardwater
Jan 2020 — Aug 2023
Photographer · Volcom
When i lived in Hawaii Volcom reached out to me to shoot all of there store locations on Oahu, As well as the new store in Disney Springs in Orlando Fl.
Jul 2022 — Jul 2022
Ambassador Photographer · lululemon athletica
Direct + Conceptualize photoshoot with LULULEMON Ambassadors
Scout Location and time of the shoot
Oversee and manage Models and movements that fit each individual's style
Shoot, file, and edit the entire collection of photographs for 2022 Ambassadors in Jacksonville FL.
Aug 2021 — Nov 2022
Creative Director of Cut/Sew Development · STRATA
CORE ACCOUNTABILITES
• Technical design of multiple apparel categories within the music industry and more
• Up to date maintenance for all technical documents
• Collection Design + Tech Pach + Callouts
• New Product Development
• Brand Strategy
• Creative Design
• Logo Design
• Comprehensive Brand Identiy
• Brand Cultivation
• Design + Line planning
• Work with tech team on fitting comments, detail updates and attend all fittings
• Present category developments/designs when needed in management presentations
• Maintain current information on server for all teams to access
• Review and comment on catalog information (Colorways, descriptive information, fits, etc…)
• Research competition via internet and shopping trips
• Travel as necessary; both International and domestic
• Foster good working relationships with all departments to keep the flow of information open
• Wear multiple design hats and deal with certain deadline pressures throughout the year.
May 2020 — Jan 2022
Co-Founder · Have Fun Be One
Have Fun Be One - A Movement of Love, Positivity, and Presence!
We offer Consciously Cultivated Garments for all Humans to enjoy, spread Love, Positivity, and live without boundaries. Individually the love we provide for ourselves can heal others. This love will reflect into those we come into contact with on a daily basis. Planting little seeds of happiness into those around us in our community. If we practice this daily conscious act of love and kindness we can collectively raise the love energy in our immediate reality and those in our surrounding environment. Have Fun Be one is a constant reminder to be fully present, and find the joy and love that shines through every moment.
Mar 2021 — Mar 2021
VideoGrapher · Redbull
I was Hired By Redbull to shoot a week with select individuals to highlight RedBull Racing for the first ever F1 Race in Miami.
Apr 2020 — Aug 2020
Art Director · Again Faster
Again Faster reached out to me in need of overall guidance in the brands architecture and identity. I took over as lead Art director with Again Faster last March through August. In those 5 months we restructured the brand identity, found a new brand mood and voice to connect with an authentic and returning customer base. Setting the framework for photography aesthetic, mood, look, and tone of voice. While having relocated to Oahu, i was still able to maintain appropriate attention to detail on the scope of work and gather content needed to manage our social media platforms.
Jan 2015 — Feb 2016
Art Director/ Graphic Designer / Apparel Development · Strata Clothing / Fresh Screen Prints
Apparel design for 2016 Spring / Summer clothing line.
Illustration design
Editorial design
Full Clothing line template design
Fresh Screen Prints logo rebranding
Strata Logo rebranding
Jan 2015 — Jan 2016
Art Director · Revelry Clothing
Lead Apparel Designer
Photographer
Activity
Projects
Birdwell x Hotel Plalms x WOLFDOG
Hotel Palms - "The Program"
LULULEMON Ambassadors
Fairwave
Have Fun Be one
Hot Box
Photography - Organic Content
Hey Dude + Pins & Aces
Education history
Jacksonville University
Bachelor of Fine Arts | 2011 - 2015
