Ryan Cleek
Photographer · Ryan Cleek Productions - www.ryancleekproductions.com
Reno, NV
In My Own Words
Photographer | Director Ryan Cleek Production www.ryancleekproductions.com Since 2000, Ryan has worked as a writer, photographer, and filmmaker in the mountain bike & action sports industries. He's produced and directed award-winning, feature-length films; has been a staff writer, photographer, and video producer for international mountain bike and action sports media outlets; and prior to creating his mountain sports-oriented production company, Ryan was the lead creative content producer for international outdoor lifestyle brands. His Reno-based production company, Ryan Cleek Studio, produces commercial film and photography assets for outdoor industry clients worldwide. www.ryancleek.com www.camzinkreachforthesky.com
Work Experience
Photographer | Filmmaker
Ryan Cleek Productions - www.ryancleekproductions.com2020 – Present
Media Production: Photography | Video Production • Commercial Photography: Product, Action/ Experience, Portrait, Lifestyle • Commercial Video Production: Product & Experience Assets • Creating marketing assets in video production, copywriting, and photography for commercial clients. • Writer, Producer, Director, and Editor of feature-length film Cam Zink "Reach For The Sky," released worldwide November, 2015. • Video editing, story editing, cinematography, film direction, photography. • Negotiate contracts for worldwide digital distribution for iTunes, NetFlix, Amazon, Hulu, Google Plus, XBox and PlayStation. • www.ryancleek.com • www.camzinkreachforthesky.com
Contributing Video Producer, Photographer, Writer
Bike Magazine2015 – 2022
• Produce feature editorial video projects • Tracking mountain bike industry trends and incorporating them into magazine content • Writing features stories, technical articles, and product reviews • Shooting action and product photography for gear reviews and event coverage • Testing and reviewing cutting-edge mountain bikes, components, and gear • Representing Bike magazine at media launches worldwide. www.bikemag.com
Creative Producer & Marketing Director
BMC Switzerland2018 – 2020
• Develop North American marketing strategy and creative content plan across digital, print, retail, and social media channels • Create annual marketing budget and calendar for North America • Produce creative briefs and production schedules for marketing content • Create video, photography, and copywriting assets • Develop and manage North American ambassador program to grow brand awareness via key influencers • Coordinate and execute product launches for media outlets.
Global Marketing: Creative Content Producer & Sr. Copywriter
Specialized Bicycle Components, Inc.2011 – 2014
Creative Content Producer & Senior Copywriter • Conceptualize and execute marketing campaigns for print, digital, retail, and social media outlets. • Develop timelines, copy, and photography for dealer materials, consumer catalogs, advertising campaigns, retail assets, and press kits. • Art direct and shoot action and product photography for collateral materials. • Develop copy for product and athlete-related press releases. • Conceptualize and write advertising copy for U.S. and international markets. • Collaborate with Chief Marketing Officer and Collateral Project Managers to develop and edit all copy, and ensure accuracy and appropriateness of messaging. • Work with International Marketing Manager to deliver all collateral assets to worldwide subsidiaries and distributors. • Shoot action photography at major international events. • Write scripts for video productions. • Conceptualize and execute on branded, non-endemic video campaigns. www.specialized.com
Managing Editor
Mountain Bike Action magazine2001 – 2011
Hi-Torque Publications Valencia, CA • Writing features stories, technical articles, and product reviews for MBA’s monthly magazine, and website. • Shooting action photography of worldwide mountain bike events, and studio photography for magazine features and product reviews. • Initiating, strategizing and positioning content for the MBA editorial calendar. • Budgeting and coordinating magazine features, such as destination pieces and international event reporting. • Directing photographers and athletes on location during photos shoots. • Consulting media agencies on action sports related advertising and marketing campaigns. • Producing, shooting and editing video product reviews for the Mountain Bike Action website. • Tracking industry trends and incorporating them into magazine and website features. • Creating magazine design layouts during monthly production process. • Testing and reviewing cutting-edge mountain bikes, components, and gear. • Representing MBA at media launches worldwide. • Interviewing athletes and industry icons for feature stories. www.mbaction.com
Marketing & Promotions Manager
Hi-Torque Publications2000 – 2002
• Create and manage promotional marketing campaigns • Produce and design Hi-Torque’s annual media guide for the following industry-leading action sports publications: Motocross Action, Dirt Bike, Mountain Bike Action, BMX Plus!, Dirt Wheels, and ATV Action • Design direct mail pieces to increase magazine circulation • Develop and facilitate new business relationships with overseas publishers • Initiate event sponsorships and signage.
