Eric Freckman
Marketing Manager · Spartan
Bend, OR
In My Own Words
Creative-driven Brand Specialist with extensive experience in photography and videography seeking to leverage expertise in video editing and digital storytelling in a dynamic and collaborative creative role. Skilled in crafting dynamic, on-brand content optimized for platforms like Instagram, TikTok, YouTube, and more. Adept at integrating motion graphics, captions and other visual enhancements to maximize engagement across social media channels. Proficient in Adobe Creative Suite, including Premiere Pro, After Effects, Photoshop, and Illustrator, with a deep understanding of social media trends and platform-specific optimization. Demonstrates a proven ability to manage multiple creative projects, collaborate cross-functionally, and deliver compelling visual narratives under tight deadlines. Passionate about delivering high-quality content that entertains, educates, and resonates with target audience.
Work Experience
Marketing Manager - Spartan Trail
Spartan2023 – Present
- Develop and execute marketing strategies to promote Spartan Trail in the trail running market - Research and analyze the trail running market to identify trends, opportunities, and competitors - Build and maintain relationships with run clubs nationally and support grassroots events - Collaborate with digital marketing, email, and social media teams to create engaging content - Maintain brand consistency and effective communication with internal and external teams
Contract Commercial Photographer and Videographer
Freelance2022 – Present
Created visually appealing and engaging video and digital photographical content to support client marketing goals.
Sub-rep/Team Rider
Niche Snowboards2018 – 2023
Expand brand’s market footprint and visibility by attending regional/national trade shows, demos and being a positive representative of the company. Engage with potential buyers and customers, provide product demonstration, and convert prospects into clients. Pursue and secure new business opportunities by representing company at various competitions and events. Assist in the creation and maintenance of marketing and advertisement content for company’s social media channels. Keep management up-to-date on operational progress through regular reporting. ● Promoted brand, coordinated with customers to address queries/concerns, and positively influenced sales while supporting as brand ambassador. ● Tested and provided feedback and suggestions on prototype snowboards to improve product design and performance.
Marketing Specialist
Suterra2020 – 2022
Raise brand awareness among target audience by designing, developing, and implementing marketing initiatives. Analyze market trends and accordingly align marketing efforts to maximize results. Support new digital asset management tool by curating photographical and video assets as well as by building metadata search terms for curated assets. Gather data from advertisements and digital content to assess level of engagement and introduce improvements. Maintain healthy digital presence of organization by supporting web presence and social media platforms. Identify requirements and methodically develop videos for online and television advertisements. ● Created visually appealing and engaging video and digital photographical content to support marketing goals. ● Developed brand introduction videos presently in use for all job postings to introduce prospects to company.
Area Supervisor - Shipping and Logistics
Suterra2019 – 2022
Analyzed sales forecast and managed production planning to control costs, minimize wastage, and achieve production targets. Conducted material resource planning as well as demand planning to achieve efficiencies. Supported uninterrupted production process by timely procuring raw materials at competitive price point. Enforced robust quality control throughout all phases of manufacturing to produce high-quality products. Fulfilled all foreign/domestic sales orders of hazardous and non-hazardous finished goods by utilizing Dynamix 365 and coordinating all shipping procedures. ● Optimized manufacturing process by developing and systematically maintaining standard operating procedures. ● Set up contract and relationship with new third-party logistics partner for temporary storage of finished goods.
Chemical Systems Technician/Chemical Quality Lead
Suterra2017 – 2019
- Reactor chemistry & Distillation. - Operated electronic control systems and computer terminals(HMIs). - Followed detailed procedures and operating manuals. - Applied various quality testing techniques to determine quality of received raw materials, intermediates and final products (gas chromatography/weight assay, Karl Fischer titration, FTIR).
Stream Sediment Monitor
NORTHERN CALIFORNIA RESOURCE CENTER2010 – 2017
- Crew Leader - Monitored sediment in stream channel response reaches for the United States Forest Service in the Klamath National Forest. - Responsible for learning and following a precise protocol, collecting data accurately and recording it appropriately. - Led teams of four to five people. Planned and prepared for backpacking trips. - Backcountry Crew: camped out in the field during the week, with a high level of responsibility for safety and camp duties in addition to the field work itself.
Forestry Technician (Wildland Firefighter)
U.S. Forest Service2015 – 2015
- Performed assignments as a wildland firefighter crew member in developing a working knowledge of fire suppression and fuels management techniques, practices and terminology. - Assisted in more specialized assignments such as backfire and burnout, mobile and stationary engine attack, hose lays and fire line construction. - Utilized a variety of specialized tools, equipment and techniques while actively managing wildfires.
Education
Bachelor’s Degree
California State University-Sacramento2013 – 2016
Skills: Athletics · Communication
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