Ruben Benavides

• Directed the process of driving & achieving sales goals in both domestic and international channels. • Created and managed the B2B portal, account utilization, order processing and platform support. • Owned strategic forecasting and annual sales plan for the wholesale channel & growth opportunities. • Managed the seasonal buying process and maintained inventory levels in-line with sales projections. • Communicated with all operational levels to execute sales objectives and overall business initiatives.

• Maintained strong relationships with accounts via consistent communication, travel and service. • Activated new and re-activated dormant accounts by identifying and overcoming challenges. • Executed order pre-book & in-season sales utilizing sales tools and incentives to achieve sales goals. • Closely managed order file and worked with allocation and shipping dept. when shipping orders. • Managed account sales, style bookings and trend analysis reporting thru-out the organization.

• Operated register’s, communicated with customers, bagged groceries and thanked them for shopping. • Stocked the sales floor following deliveries and throughout the day maintaining shelves. • Continually maintained a clean sales floor at all times before, during and after closing hours. • Enhanced the customers shopping experience by explaining products and locating items. • Maintained a productive work day and helped fellow crew members to accomplish our stores goals.

• Managed 2 store locations in Visalia & Fresno; with a combined staff of 25 associates and managers. • Achieved 20% of chain sales revenue while managing Visalia & Fresno in 2007 & 2008. • Increased Mainland - Visalia’s location dollar per transaction ratio by 3%, highest in chain. • Directed minimizing store operational cost in payroll, energy consumption & maintenance. • Retail chain of stores growing from 8 to 10 stores; adding 2 new locations in 2008.

• Sold online and retail credit card processing for merchants with up to $50,000 annually volume. • Networked with Bankers, Business Banking Specialist, Sales Rep’s & Resellers creating sales leads. • Consulted merchants with technical credit card processing procedures & service inquires. • Supported marketing campaigns for online and retail merchant services to drive sales activations. • Utilized knowledge of online credit card service processing when communicating with merchants.