Ronald Reich

Manage 25 Husqvarna & GasGas motorcycle dealerships in the Great Lakes region. Responsible for dealer management, sales planning, sales forecasting, marketing communications, and dealer development. Interface with dealership owners and management for motorcycle unit and parts/gear/accessories sales planning. Identify potential new dealers and existing dealers needing performance improvement. • Top District Sales Manager in N. America for increased motorcycle sales with a 47% increase and parts/gear/accessories sales with a 255% increase for ‘20. • Exceeded goals on all ’20 sales programs by an average of 152% • Successfully forged relationships with dealership owners & managers • Exemplary interpersonal skills and public speaking aptitudes

Managed OEM & Aftermarket/Powersports sales team. Successfully increased brand exposure and sales via comprehensive marketing and sales plans. Oversaw sales forecasting and budgeting. Led sales, marketing, advertising, product development and media/public relations functions. • Successfully grew annual net sales +36% in a highly competitive, flat market • Over 24 Magura articles published in the top US publications • Reputable track record with top US powersports clients contributing to strong business/customer relationships & sales growth • International liaison

Managed and directed sales and marketing activities for 15 North American powersports distributors. Developed marketing plans, ad campaigns, and product catalogs. Forecasted sales, set pricing and implemented budgets. Coordinated product research, development, and testing. Managed and participated in business events and tradeshows. Conducted market and competitor research to identify new products, trends, and pricing. • Successfully developed North American business from $1.2 million to $6.7 million annual net sales with a 385% increase in unit sales in a highly competitive industry