Jul 2021 — May 2025
Senior UI/UX/CX Design · Apexon
Led UX strategy and delivery across Fortune 500 client projects in healthcare, automotive, and e-commerce. Drove innovation, scaled design systems, and aligned stakeholders through workshops and agile rituals. Apexon focuses on GenAI-led solutions, engineering intelligent enterprises, and delivering human-centric digital experiences. Key Clients:
• Transformed the Kidneylink platform into a HIPAA-compliant, responsive digital solution; reduced task steps by 50% and increased user adoption and satisfaction, improving physician-care and patient outcomes.
• Led UX for Voltera’s EV charging platform, delivering enhanced site management and admin/customer portals that improved operational efficiency by 10%, release velocity across a 6-track squad launching within 12 months.
• Enhanced Telehealth services at Kaiser Permanente for 2M+ users by unifying design standards and increasing accessibility across iOS and Android platforms.
• Modernized eCommerce UX for Lifescan, improving diabetic patient engagement and reducing cart abandonment through mobile-first design omnichannel solutions.
• Established and prioritized global design systems across multiple products, accelerating sprint velocity and aligning cross-functional teams/squads around shared UX goals.
• Facilitated cross-functional workshops, stakeholder reviews, and agile sprint planning to align priorities and drive product delivery.
Jan 2021 — Jul 2021
Creative Lead, UX/UI Consultant · BoardroomOne
Directed and led design for an immersive spatial-audio networking platform for professionals. Live App Store
• Developed core product experience from concept to launch, integrating real-time audio interaction models.
• Delivered high-level concepts to high-fidelity prototypes and brand identity aligned with investor and user feedback.
Jan 2014 — Jan 2021
Creative Director / Lead UX Consultant · ROBERT CHARNLEY inc.
Drove consumer-centric design across performance and lifestyle verticals.
• Created seasonal concepts that balanced user needs with commercial strategy, fueling +15% YoY growth.
• Synthesized user research into scalable visual systems, helping align multi-channel brand experiences.
Clients include: WANDR, 4KINSHIP, COMRADSOCKS.COM, PANTONE, GOUNCOGNITO.COM, VIEW-PUBLICATIONS
Feb 2011 — Jul 2018
• Leading the seasonal vision and responsible for the overall design direction and in the categories Run+Train and more recently lead designer for men’s Urban Exploration category translating TNF technical outerwear expertise for the lifestyle market.
• Creating and providing concepts and style direction to the design team, mentoring & developing team skills and responsibilities to achieve goals.
• Actively driving the growth of brand by positioning and defining a new categories within performance and lifestyle.
• Responsible for branding and storytelling at all levels of the company through key stages and season presentations.
• Developed a new innovative training category with growth from a zero existing business to the largest growth driver and marketing spend in the history of TNF.
• Introducing new climbing line driven by innovation through athlete culture, creative vision, knowledge and global analysis, research of competitors, influences, market trends, colour and textiles.
• Providing design work of progressive and technologically advanced products that exceed the expectations of the company's customers and end users, which in turn has driven company sales and profits.
• Work closely with Creative Director on design strategy and creative design direction settings for specific categories.
Nov 2009 — Dec 2010
Design Manager · HENRI LLOYD
Led product innovation and design direction for technical lifestyle apparel, with a strong focus on cross-functional collaboration and customer experience.
• Directed high-impact design initiatives, including custom outfits for F1 drivers (Schumacher, Button), blending performance innovation with brand storytelling.
• Mentored and managed an agile design team, delivering sprint-based deliverables aligned with evolving business and customer needs.
May 2009 — Jul 2010
Design consultant. Working with the in house team · GOOSE DESIGN
A London-based hub of creatives that specialize in the creative evolution of global brands.
• Responsible for trend research, concept creation, design & development of product ranges.
• Working with the in-house team coordinating key global brands: FIFA, Li Ning & Puma (Olympics).
Feb 2005 — Dec 2008
Lead Designer: Concepts & Design · UMBRO (a subsidary of NIKE, Inc.)
Drove cross-category product strategy and creative leadership for global lifestyle and performance collections.
• Led concept development and UX-informed product design, spearheading collaborations with Kim Jones, Philip Treacy, TUMI, and The Royal College of Art (guest lecturer) to elevate brand perception.
• Streamlined team operations and creative processes across product verticals, fostering design consistency and scalable systems thinking.
Feb 1999 — Jan 2005
Senior Design Manager ·
PUMAHeaded global design initiatives across performance and lifestyle product lines, translating user insights into scalable design strategies
• Conducted user research with elite athletes, including Usain Bolt, to drive human-centered design decisions and launch athlete-first innovations.
• Partnered with development, product, and marketing teams to align design systems with business goals and emerging market trends, strengthening cross-functional impact.
• Managed and led cross-functional design teams, fostering creativity and ensuring high-quality output while mentoring.
