Led UX strategy and delivery across Fortune 500 client projects in healthcare, automotive, and e-commerce. Drove innovation, scaled design systems, and aligned stakeholders through workshops and agile rituals. Apexon focuses on GenAI-led solutions, engineering intelligent enterprises, and delivering human-centric digital experiences. Key Clients: • Transformed the Kidneylink platform into a HIPAA-compliant, responsive digital solution; reduced task steps by 50% and increased user adoption and satisfaction, improving physician-care and patient outcomes. • Led UX for Voltera’s EV charging platform, delivering enhanced site management and admin/customer portals that improved operational efficiency by 10%, release velocity across a 6-track squad launching within 12 months. • Enhanced Telehealth services at Kaiser Permanente for 2M+ users by unifying design standards and increasing accessibility across iOS and Android platforms. • Modernized eCommerce UX for Lifescan, improving diabetic patient engagement and reducing cart abandonment through mobile-first design omnichannel solutions. • Established and prioritized global design systems across multiple products, accelerating sprint velocity and aligning cross-functional teams/squads around shared UX goals. • Facilitated cross-functional workshops, stakeholder reviews, and agile sprint planning to align priorities and drive product delivery.

Directed and led design for an immersive spatial-audio networking platform for professionals. Live App Store • Developed core product experience from concept to launch, integrating real-time audio interaction models. • Delivered high-level concepts to high-fidelity prototypes and brand identity aligned with investor and user feedback.

Drove consumer-centric design across performance and lifestyle verticals. • Created seasonal concepts that balanced user needs with commercial strategy, fueling +15% YoY growth. • Synthesized user research into scalable visual systems, helping align multi-channel brand experiences. Clients include: WANDR, 4KINSHIP, COMRADSOCKS.COM, PANTONE, GOUNCOGNITO.COM, VIEW-PUBLICATIONS

Led product innovation and design direction for technical lifestyle apparel, with a strong focus on cross-functional collaboration and customer experience. • Directed high-impact design initiatives, including custom outfits for F1 drivers (Schumacher, Button), blending performance innovation with brand storytelling. • Mentored and managed an agile design team, delivering sprint-based deliverables aligned with evolving business and customer needs.

A London-based hub of creatives that specialize in the creative evolution of global brands. • Responsible for trend research, concept creation, design & development of product ranges. • Working with the in-house team coordinating key global brands: FIFA, Li Ning & Puma (Olympics).

Drove cross-category product strategy and creative leadership for global lifestyle and performance collections. • Led concept development and UX-informed product design, spearheading collaborations with Kim Jones, Philip Treacy, TUMI, and The Royal College of Art (guest lecturer) to elevate brand perception. • Streamlined team operations and creative processes across product verticals, fostering design consistency and scalable systems thinking.