Rob Ruhl

Representing Elan Alpine, Alpina Alpine and Nordic, Rottefella, and Roxa Ski Boots in Colorado, New Mexico and Eastern Wyoming

Representing ECOXGEAR and Sven Can See in Colorado and New Mexico.

• Sell Salomon alpine products and clothing, Arcade Belts, and Point 6 socks to retailers across Colorado. • Visited customers to build relationships, take pre-season and reorders, conduct clinics, and assist with merchandising. • Built and maintained loyal relationships through providing expertise on the ski industry and Salomon products. • Increased sales through cross-selling a variety of manufacturer’s products. • Attended dealer events and industry trade shows to promote products. KEY ACHIEVEMENTS: - Drove business at Ski Broker by 1,200%. -Achieved a 700% increase in sales with SnöBahn. -Increased sales with Exit 240 by 400%. - Achieved a 350% increase in sales with Outtabounds Ski & Board. - Drove sales with Garretson’s Sport Center by 200%. - Increased the Black Tie Breck account by 184%. - Obtained business at Racer’s Edge in Breckenridge for the first time in many years.

• Managed the sale of Dynastar skis, Lange ski boots, Look bindings, Kerma ski poles, and Sun Valley Ski tools across Colorado. • Conducted sales clinics, events, and expos shows to obtain new business and process orders. • Maintained a demo fleet of skis, boots, and bindings. • Educated customers on products both in-store and on-snow.