Bike

Outdoor

Snow

Sales Associate

Marketing & Sales

To become a leader in outdoor equipment sales, it is crucial to offer not only excellent product knowledge and consultative selling skills, but the ability to build loyal, trusting customer relationships. For over 10 years, I have thrived as a sales representative for top brands, including Salomon, K2, Rossignol, and Dynastar, building a solid customer base regardless of Colorado’s sometimes fickle snow conditions. . The secret to my success lies in my passion for the industry, my extensive product knowledge, and my commitment to ensuring that I develop meaningful connections with each customer. 

Areas of Expertise: 
• B2B Sales/Consultative Selling
• Developing Customer Relationships
• New Business Development
• Product Presentations
• Sales Events and Demonstrations
• Customer Education

Although my passion is for outdoor sports, I am confident that my business development and negotiation skills will allow me to drive sales and revenue growth within any industry that values cultivating long-term professional relationships.


Representing Elan Alpine, Alpina Alpine and Nordic, Rottefella, and Roxa Ski Boots in Colorado, New Mexico and Eastern Wyoming



Representing ECOXGEAR and Sven Can See in Colorado and New Mexico.

Sales Representative

•	Sell Salomon alpine products and clothing, Arcade Belts, and Point 6 socks to retailers across Colorado. 
•	Visited customers to build relationships, take pre-season and reorders, conduct clinics, and assist with merchandising. 
•	Built and maintained loyal relationships through providing expertise on the ski industry and Salomon products.
•	Increased sales through cross-selling a variety of manufacturer’s products. 
•	Attended dealer events and industry trade shows to promote products. 

KEY ACHIEVEMENTS: 
- Drove business at Ski Broker by 1,200%. 
-Achieved a 700% increase in sales with SnöBahn.
-Increased sales with Exit 240 by 400%.
- Achieved a 350% increase in sales with Outtabounds Ski & Board.
- Drove sales with Garretson’s Sport Center by 200%.
- Increased the Black Tie Breck account by 184%.
- Obtained business at Racer’s Edge in Breckenridge for the first time in many years. 

•	Managed the sale of Dynastar skis, Lange ski boots, Look bindings, Kerma ski poles, and Sun Valley Ski tools across Colorado. 
•	Conducted sales clinics, events, and expos shows to obtain new business and process orders. 
•	Maintained a demo fleet of skis, boots, and bindings. 
•	Educated customers on products both in-store and on-snow. 


Rob Ruhl is a Sales Associate at Marc Lee & Associates in Golden, CO. View their experience, skills and work history on Malakye — the professional network for…

Rob Ruhl — Sales Associate at Marc Lee & Associates

Rob Ruhl

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