Rian Rhoe
Founder / Consultant
portland | United States
Skills
No information
Interests
Fashion
Poetry
Snowboarding
Skateboarding
Surfing
Design.
Summary
Activity
Work experience
The Sideways Life
Owner | 08/2020 - Current
Public Relations at the intersection of outdoor performance, action sports culture and urban style.
The Sideways Life PR offers brands a bespoke public relations approach, tailored to reach an adventure-seeking, active audience with a keen sense of style.
Current and former clients include: Roark, K2, Airblaster, Autumn Headwear, Weston Backcountry, Banzai Skateboards, Four Wheel Pop Up Tents, Shwood Eyewear and CAMP Eyewear.
Nonprofit work for Snow Days.
Jam Collective
Public Relations Consultant | 12/2012 - 03/2020
Public Relations Consultant at Jam Collective
PR clients included Houdini Sportswear, Rumpl, Goldwin, Coal Headwear, The Outpost & LifeProof, with event and strategy support for Mountain Hardware, Snow Peak, Vuarnet, Vasque, PacSafe, Otterbox, Leatherman, BioLite and Sunski.
VANS
Public Relations and Media Manager EMEA Vans + Reef | 10/2011 - 12/2012
Strategically pitched product collaborations with Supreme, Kenzo, colette, Barbour, Taka Hayashi, Norse Projects, Carhartt WIP, Liberty London, Street Machine, Metallica, Hello Kitty & Disney, as well as regular product lines with an emphasis on Classics and Core Skate.
Event PR and media planning for all Gold Level events across Europe, including Downtown Showdown Amsterdam, House of Vans Berlin, Duct Tape Invitational Biarritz, Spring Classic Verraze, Wangl Tangl and more.
Garnered product, event and brand coverage in influential media outlets including: Hypebeast, Highsnobiety, Sneaker Freaker, Complex, Dazed, Lodown, Be Street, Vice, I-D, Wallpaper, Freshness Mag, Sportswear International, Vogue and more.
Salomon
Communications Manager | 11/2007 - 10/2011
I garnered media coverage in Transworld Snowboarding, Transworld Biz, Snowboarder, Snowboard, Boardsport Source, Method Magazine, Onboard, Whitelines, Nylon Magazine, Coolhunting, NBC, Outside, SI Kids, Maxim, Antenna, The Price is Right, Self, National Geographic Adventure, Backcountry, Women's Adventure, Yobeat, Rad Collector, Sportswear International, The Oregonian to name a few.
In 2010 I was invited to lead the "Successful PR and Social Media Strategies" discussion at Transworld Business Conference and the Women in Boardsports Conference in Saas Fe, Switzerland.
Bonfire Snowboarding
Marketing Coordinator | 03/2007 - 03/2008
Social Media. Public Relations. Events. Influencer marketing.
Signal Sports
Store Manager | 10/2005 - 10/2007
Snowboard Buyer.
Ad Copy.
Social Media Strategy.
Transworld SNOWboarding
Contributing Writer | 12/2005 - 03/2007
Writer.
High Cascade Snowboard Camp
Coach | 06/1998 - 08/2003
Digger. Counselor. Coach.
Co-founder of HCSC Girl program.
