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Founder / Consultant

Specialist & Consultant

Experienced Public Relations & Marketing consultant with expertise at the intersection of outdoor, action sports and creative self-expression. Founder of The Sideways Life, a boutique public relations agency. 

Public Relations at the intersection of outdoor performance, action sports culture and urban style.

The Sideways Life PR offers brands a bespoke public relations approach, tailored to reach an adventure-seeking, active audience with a keen sense of style.

Current and former clients include: Roark, K2, Airblaster, Autumn Headwear, Weston Backcountry, Banzai Skateboards, Four Wheel Pop Up Tents, Shwood Eyewear and CAMP Eyewear. 

Nonprofit work for Snow Days. 

Owner

Public Relations Consultant at Jam Collective

PR clients included Houdini Sportswear, Rumpl, Goldwin, Coal Headwear, The Outpost & LifeProof, with event and strategy support for Mountain Hardware, Snow Peak, Vuarnet, Vasque, PacSafe, Otterbox, Leatherman, BioLite and Sunski. 



Public Relations Consultant

Strategically pitched product collaborations with Supreme, Kenzo, colette, Barbour, Taka Hayashi, Norse Projects, Carhartt WIP, Liberty London, Street Machine, Metallica, Hello Kitty & Disney, as well as regular product lines with an emphasis on Classics and Core Skate. 

Event PR and media planning for all Gold Level events across Europe, including Downtown Showdown Amsterdam, House of Vans Berlin, Duct Tape Invitational Biarritz, Spring Classic Verraze, Wangl Tangl and more. 

Garnered product, event and brand coverage in influential media outlets including: Hypebeast, Highsnobiety, Sneaker Freaker, Complex, Dazed, Lodown, Be Street, Vice, I-D, Wallpaper, Freshness Mag, Sportswear International, Vogue and more.

Public Relations and Media Manager EMEA Vans + Reef

I garnered media coverage in Transworld Snowboarding, Transworld Biz, Snowboarder, Snowboard, Boardsport Source, Method Magazine, Onboard, Whitelines, Nylon Magazine, Coolhunting, NBC, Outside, SI Kids, Maxim, Antenna, The Price is Right, Self, National Geographic Adventure, Backcountry, Women's Adventure, Yobeat, Rad Collector, Sportswear International, The Oregonian to name a few. 

In 2010 I was invited to lead the "Successful PR and Social Media Strategies" discussion at Transworld Business Conference and the Women in Boardsports Conference in Saas Fe, Switzerland.

Communications Manager

Social Media. Public Relations. Events. Influencer marketing. 

Marketing Coordinator

Snowboard Buyer.
Ad Copy.
Social Media Strategy.

Store Manager

Contributing Writer

Digger. Counselor. Coach. 
Co-founder of HCSC Girl program.

Coach 

Rian Rhoe is a Founder / Consultant at The Sideways Life in portland, OR. View their experience, skills and work history on Malakye — the professional network…

Rian Rhoe — Founder / Consultant at The Sideways Life

Rian Rhoe

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