Renee Real

Manage all US events and communications. Lead Generation, Develop, deploy and track results for email communications. Plan, manage and measure all US conferences and events. Agency Management. Develop and manage marketing budget.

Manage event communications calendar, create emails, track results.

Retained by Model N leadership (post-Channelinsight acquisition). Instrumental in the integration and development of the content and digital marketing strategy for both high-tech and life science products & solutions. • Rebranded & optimized over 200 pieces of Channelinsight’s digital assets & web content to Modeln.com without loss of existing inbound traffic or page ranking. • Increased digital marketing (PPC) leads from 36 in Q1/17 to 225 in Q4/17. • Decreased cost per conversion from $571 to $167. • Increased conversion rate from .68% to 5.59% utilizing a flat budget. • Established and maintained a content library containing eBooks, infographics, presentations, case studies, videos, etc. • Produced customer/product webinars/videos, created customer success stories (print/video), & drafted press releases. • Managed junior marketing team members, digital agencies and other creative contractors and vendors.

Owned all marketing communications, events and activities focused on demand generation (acquisition & retention), plus lead nurturing to drive marketing qualified leads (MQLs) in support of sales goals and cultivate a strong pipeline for Channelinsight’s SaaS software applications and solutions. • Engaged by the executive management team as a strategic marketing expert to align short and long-term plans during company acquisition by Model N. • Redesigned & optimized website, which increased the number of inbound requests for demos & pricing requests by 80%. • Conducted numerous joint customer and third-party thought-leadership webinars (i.e., Forrester, Gartner, Salesforce). • Produced customer testimonial videos, case studies, eBooks, infographics, and other creative digital assets. • Managed and mentored marketing team members, business development reps (BDRs) and creative contractors.

Led global marketing communications for Australian-based SaaS company and reported to CMO in Australia. • Launched global, multi-channel upgrade campaign, which resulted in 200% early renewals, multiple upgrades, and ROI of 400%. • Initiated and optimized direct marketing campaigns, website content, product videos, and webinars across U.S., EMEA, and APAC for enterprise users/OEM partners. • Planned, managed and attended tradeshows and other events to engage new prospects and existing customers to build brand awareness and establish brand positioning. This resulted in several large multi-year contract engagements. • Developed case studies, managed PR agency and established industry analyst relationships. • Monitored and tracked performance of all marketing efforts.

Developed and executed all customer acquisition and retention programs using direct marketing programs. • Spearheaded and launched integrated direct marketing programs in over 700 markets across 28 states for all brands; AT&T, Sprint, EMBARQ, CenturyLink/Qwest resulting in 3,000+ new customers and over $3M in incremental annual revenue and achieved ROI of $7 to $1. • Increased qualified leads by 10% and customer conversion rates by 2.5%, and decreased costs by 20% through effective list segmentation • Established measurable campaign objectives, developed creative concepts and executed direct marketing programs from ideation through production with budgets in excess of $2M.