Cynthia Fishel

• Launched two new products where one product became the best product sold in 2017 and 2018. • Conducted SWOT analysis, developing messaging differentiators and consistent end-user experiences across 10 integrated marketing collateral assets and four digital marketing platforms. • Built first-ever Salesforce Digital Asset Management System for over 200 pieces of Agility Recovery collateral including refreshed brand design templates and new content to ensure communications were streamlined and compelling for consistent end-user experience. • Launched first of its kind Agility Recovery audio landing page with customer recordings recommending Agility's products, services and support. Produced new Master List of over 300 customer references. • Developed ABM/demand gen programs to drive customer awareness, consideration, and new accounts by introducing new tools and developing sales playbook training for Engagio, Mintigo, SalesLoft, etc. • Industries: Financial Services, Credit Unions, Banks, Insurance, Healthcare, Legal Manufacturing.

Programs and Product Marketing Manager • Spearheaded 5 global cross-functional stakeholders in Product Management, Channel Strategy, Regional Business Units, Technical Marketing and Engineering to drive HPE internal process efficiencies for the HPE One product launch development as it moved across the buying cycle. • Owned HPE One site development, collateral planning and execution, including both content creation and agency partnership with 3 vendors. IMM: Ideas Made Measurable Boulder, CO Account Management/Digital Marketing Strategy • Strategic digital marketing development for TracFone's 2016 Organic Account Growth Planning presentation including a competitive audit of Tracfone's top 11 competitors, development of KPIs, SWOT customer brand review and creation of IMM's Telecom Industry Terms and Acronyms Document. Elevated Third Denver, CO Interim Account Director • Grew significant client relationships (Pinnacol, Kaiser, Comcast, Sprint, Denver Botanical Gardens, ViaWest (now Flexential) Macerich, Colorado government agencies and several B2B companies. • Recruited, supervised and mentored the new team of five hybrid account and project managers. • Created first-ever onboarding practices reducing tool and process learning from six to two months. • Reintroduced and sponsored the Elevated Third Internship Program with local universities and colleges. D.I.G.I.T. InterActive Marketing, Denver, CO and New York, NY Digital Marketing Manager • Collaborated with the principal owner to maintain site rebranding, redesigns and content optimizations for Local Retailers, Small Businesses, and Cause Marketing Organizations. • Solved strategic pain points for customers on digital branding, content marketing, SEO and social media challenges across integrated digital platforms. Utilized WIX, WordPress, Google+ and a variety of SEO and social media tracking tools to capture customer site usage data and social media listening trends.

• Increased Samsung US/UK/Korea account responsibilities from 1 to 4 digital business verticals. • Led cross-functional digital teams in creating and optimizing large and small-scale site builds and DAM. • Hired a new team of 10 in two months by introducing cross-capability interview process and internal onboarding program for managing South Korean client's cultural and business practices. • Produced new operational workflow process to optimize high-volume digital asset creation and digital marketing education to train Samsung team members for better agency collaboration and partnership. • Conducted first-ever social media listening exercise to glean competitive analysis for Samsung and produced tactical digital marketing actions to address product and customer satisfaction issues.

Team Lead IBM User Experience Design and Web Branding Standards • Produced and launched the IBM corporate site as the marketing lead on a team of 10 developers. • Led monthly and quarterly customer satisfaction analyses with 10 product marketing teams to effectively attract, convert and retain business through the Web with continuous improvement recommendations. • Produced new user interface standards for a new adaptive portal with personalization and task-based navigation. Deployed across 1.6 million pages on 200 different sites in nine countries and six languages. • Moved IBM from top 20 to the top 5 positions in Google Ranking and increased 47% search engine traffic. • Decreased navigation complaints by 16% and search complaints by 10% improving customer satisfaction. • Created new e-catalogs saving $80K in printing costs during year one, 20% improvements in marketing yields with 50% shorter sales cycles compared to external benchmarks. • Achieved $2 million savings by lowering operating costs and improving site compliance by codifying ibm.com standards for IBM's license with Parasoft's Web King Software. • Saved $10 million in licensing fees by developing and enforcing standards in support of Microsoft alliance.

Ascended from AE to VP over five years and supervised eight junior AEs across B2B integrated marketing clients.