Ramsoni Martinez

Implemented branding strategies to promote the clinic products and services Responsible for all marketing materials, such as logos, packaging, and advertisements Collaborated with in clinic staff for monthly sales goals and promotions Managed social media accounts, email campaigns, and events/promotional materials, e-commerce and wordpress sites

Marketing project planning and packaging design Designed multiple POP’s for Canadian and American retail landscapes Responsible for all exhibitor and trade show collateral Manage communications with multiple creative agencies for adherence to brand recognition and brand awareness efforts

Collaborated to create and execute strategy for product launches and category marketing plans to drive sales growth, market share and brand recognition Responsible for design of all global trade show collateral, including booth design, hand-outs, posters, banners, invites, e-blast designs and digital assets Managed a Junior Graphic Designer, responsible for B2C collateral including brochures, sales sheets, digital banners, social media assets etc. Collaborated with Global Marketing Manager and global team members to ensure alignment and consistency across markets as appropriate and up to date with North American strategies in over 20 global markets Provided design support to Interactive Marketing Manager with design and deployment of e-blasts, including B2C promotions, B2B incentives, press releases, newsletters etc. Supported North American Sales team with key presentations for franchise, stakeholder, and quarterly presentations

Managed marketing initiatives for GTA builders Worked with internal creative teams on marketing collateral for each site launch Produced, launched and analyzed success of OOH signage campaigns

Built and maintained strong client to agency relationships Adherence to the integrity of each clients brand, developed in-depth brand knowledge for each client Created and executed various media plans for events, launches, etc Managed and supervised creative pitches and production of brand launches Executed client requirements and worked closely with creative and production teams Creation of advertisement layouts and compliancy checks for publications Production of marketing materials for client projects, including sales office interior layouts, sales brochures and exterior marketing Collaborate with Account Managers, Creative Directors and Production Manager to coordinate and oversee production of projects and pitches Colour correction and re-touching

Knowledge of Fusion Pro for creation and layout of direct mail documents and inserts Creation of artwork based on client specification within established time frame Preparation of files for print production Adherence to production schedules Assisting with digital print production

Layout of all printed documents, including brochures and technical notes Projects for Trade shows and Exhibitions Usage of Adobe Creative Suite, QuarkXPress and basic Flash