Paul Lazzeri

Creating concepts and branding for various clients. Providing exceptional support for ongoing updates as well as providing creative direction and business models for various companies. All encompassing service that continues to attract more clients based on three simple concepts; Get to know your client, Create a projected outcome, and Create beautiful purposeful design to withstand time.

Using assets developed along with concepts to create publications and collateral used for marketing materials throughout Book Fairs across the country. Utilizing the Adobe Creative suite, primarily with InDesign along with Photoshop and illustrator.

Worked in the Marketing Department. Conducting production design duties such as creating new design collateral, preparing items for print as well maintaining brand standards with the use of photoshop, illustrator, and inDesign.

Performing account supervision through a client's order from beginning to end. Being the first point of contact, ensuring and creating a lasting experience to promote client retention. Along with Press checks, overseeing screen printing results and inks interacted with fabrics based on using strictly water based inks as opposed to traditional plastisol methods.