Ramon Hernandez

*Supervise launches, including recent iPhone7, Watch Series2, MacBook Touch Bar, etc. *Travel to key US markets and ensure best OOH placements are allocated to Apple *Collaborate with NY TV buyers to guarantee presence in top cultural events, premieres & finales *General Market Strategy for Apple – US Traditional Media - Supervising a team of four �

*Supervise a team of five for multiple GM/HM clients: Aflac Insurance, Alaska Airlines & KFC *Manage planning and buying across digital & traditional media including TV, Radio, OOH, Desktop, Video, Mobile, Search & Social *Recognize insights from past and present campaign performances to fuel optimizations *Ensure strong client facing decks and present forward thinking concepts �

*Plan and manage media for Toyota, Aflac & Alaska Airlines Hispanic campaigns *Provide strategic direction for all projects, including new business *Negotiate, purchase and place Print and OOH *Analyze consumer trends and campaign performance �

*Plan and buy the Best Western Hotel national digital campaigns in U.S. and Canada *Negotiate rates, Analyze campaigns and recommend improvements *Ensure smooth execution of media details with internal departments, vendors & clients *Analyze consumer trends and campaign metrics for optimization �

*Develop account proposals and promotional recaps *Create and update the sales media kit and one-sheet presentations *Design, format and publish station’s monthly newsletter for client point-of-contact *Research analysis of station, competition, market trends & audience profiles �