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Seeking a Brand/Marketing position within the 'exciting' action sports industry. My experience includes advertising agency media planning (6 years) in traditional and digital media, most recently on the Apple account. Also included, is radio/newspaper ad sales (3 years) and a B.S. Degree in Advertising from SJSU. Contact me at (858)775-1622.

*Supervise launches, including recent iPhone7, Watch Series2, MacBook Touch Bar, etc.
*Travel to key US markets and ensure best OOH placements are allocated to Apple
*Collaborate with NY TV buyers to guarantee presence in top cultural events, premieres & finales
*General Market Strategy for Apple – US Traditional Media - Supervising a team of four
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Media Supervisor

*Supervise a team of five for multiple GM/HM clients: Aflac Insurance, Alaska Airlines & KFC 
*Manage planning and buying across digital & traditional media including TV, Radio, OOH, Desktop, Video, Mobile, Search & Social
*Recognize insights from past and present campaign performances to fuel optimizations
*Ensure strong client facing decks and present forward thinking concepts
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*Plan and manage media for Toyota, Aflac & Alaska Airlines Hispanic campaigns
*Provide strategic direction for all projects, including new business
*Negotiate, purchase and place Print and OOH
*Analyze consumer trends and campaign performance
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Media Planner

*Plan and buy the Best Western Hotel national digital campaigns in U.S. and Canada
*Negotiate rates, Analyze campaigns and recommend improvements
*Ensure smooth execution of media details with internal departments, vendors & clients
*Analyze consumer trends and campaign metrics for optimization 
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Digital Media Buyer, Assistant

*Develop account proposals and promotional recaps
*Create and update the sales media kit and one-sheet presentations
*Design, format and publish station’s monthly newsletter for client point-of-contact
*Research analysis of station, competition, market trends & audience profiles 
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Integrated Marketing Coordinator

Ramon Hernandez is a Media Supervisor at OMD/Media Arts Lab in Redondo Beach, CA.

Ramon Hernandez — Media Supervisor at OMD/Media Arts Lab

Ramon Hernandez

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