Rachel McClure

Director of Digital Marketing

Moneta | US

Skills

Email Marketing
Public Speaking
Microsoft Office
Customer Service
Social Media

View all

Interests

Running

Swimming

Hiking

Industries

Snow

Surf

Triathlon

Run

Wake

Health & Fitness

Home Summary Activity Projects Work experience Education history Connections Companies

In my own words

— Rachel

As a passionate social media manager with over 7 years of experience in the digital marketing world, I thrive at the intersection of creativity and strategy.

I specialize in building authentic connections between brands and their audiences through engaging content, data-driven strategies, and impactful campaigns. Over the years, I've managed diverse projects across industries, growing social followings, increasing engagement rates, and driving measurable ROI. From crafting compelling stories to analyzing trends and metrics, I bring a balanced approach to both the art and science of digital marketing. I love tackling challenges, staying ahead of ever-evolving trends, and finding innovative ways to help brands stand out in a crowded digital space. Whether it’s launching a new product, managing a brand refresh, or promoting a nonprofit, I take pride in delivering results that exceed expectations. Let’s connect if you're looking for someone to elevate your digital presence, amplify your voice, or simply brainstorm creative ideas!

Trajectory

Mar 2018 — Now

Social Media Manager & Squarespace Website Designer · Freelance Marketing Manager

Managing and executing comprehensive social media strategies for diverse clients nationwide, including dental offices, commercial real estate firms, restaurants, vacation rental companies, and nonprofits. Overseeing branding, content strategy, and performance analytics to ensure consistent growth and engagement. Duties Include: • Developing creative digital content and graphics for multiple platforms • Managing organic engagement and community interaction • Creating and optimizing websites, blogs, and newsletters • Overseeing SEO strategies, analytics, and reporting • Platforms: Instagram, Facebook, LinkedIn, Pinterest, and YouTube • Tools: Canva, Wix, Squarespace, ClickUp, Loomly, Sprout Social, Sendible, and Monday.com

Oct 2021 — Feb 2023

Director of Digital Marketing · Director of Digital Marketing | Agenacare Housecalls & Agenacare Aesthetics

Led digital marketing and social media efforts for two sister brands in healthcare and aesthetics. Created engaging campaigns and graphics, managed content calendars, and optimized web and email strategies to improve brand awareness and patient engagement.

May 2019 — Oct 2021

Social Media Manager · Director of Social Media | Casago (formerly SMLrental.com & SnowshoeRealEstate.com)

Managed social media strategy for a vacation rental company with over 75,000 social media followers across North America and Mexico. Designed content and campaigns that increased online visibility, engagement, and bookings.

Feb 2018 — Jan 2019

Social Media Marketing Specialist · My Gym Children's Fitness Center

Created and executed digital marketing campaigns to promote local events and memberships. Developed creative social media content to strengthen community engagement and brand loyalty.

Nov 2013 — Feb 2018

High School Teacher · Nicholas County Board Of Education

Teaching anatomy and biology to high school students.