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Director of Digital Marketing

Digital & Media

Edo Sushi

I am thrilled with the results of this project!

Edo Sushi & Grill is a local sushi restaurant that I frequent fairly often. I am thankful that they entrusted me to revamp their website on Squarespace. 

I've included some before and after photos of their site!

As a passionate social media manager with over 7 years of experience in the digital marketing world, I thrive at the intersection of creativity and strategy. I specialize in building authentic connections between brands and their audiences through engaging content, data-driven strategies, and impactful campaigns. Over the years, I've managed diverse projects across industries, growing social followings, increasing engagement rates, and driving measurable ROI. From crafting compelling stories to analyzing trends and metrics, I bring a balanced approach to both the art and science of digital marketing. I love tackling challenges, staying ahead of ever-evolving trends, and finding innovative ways to help brands stand out in a crowded digital space. Whether it’s launching a new product, managing a brand refresh, or promoting a nonprofit, I take pride in delivering results that exceed expectations. Let’s connect if you're looking for someone to elevate your digital presence, amplify your voice, or simply brainstorm creative ideas!

Managing and executing comprehensive social media strategies for diverse clients nationwide, including dental offices, commercial real estate firms, restaurants, vacation rental companies, and nonprofits. Overseeing branding, content strategy, and performance analytics to ensure consistent growth and engagement.

Duties Include:
• Developing creative digital content and graphics for multiple platforms
• Managing organic engagement and community interaction
• Creating and optimizing websites, blogs, and newsletters
• Overseeing SEO strategies, analytics, and reporting
• Platforms: Instagram, Facebook, LinkedIn, Pinterest, and YouTube
• Tools: Canva, Wix, Squarespace, ClickUp, Loomly, Sprout Social, Sendible, and Monday.com


Social Media Manager & Squarespace Website Designer

Led digital marketing and social media efforts for two sister brands in healthcare and aesthetics. Created engaging campaigns and graphics, managed content calendars, and optimized web and email strategies to improve brand awareness and patient engagement.

Managed social media strategy for a vacation rental company with over 75,000 social media followers across North America and Mexico. Designed content and campaigns that increased online visibility, engagement, and bookings.

Social Media Manager

Created and executed digital marketing campaigns to promote local events and memberships. Developed creative social media content to strengthen community engagement and brand loyalty.

Social Media Marketing Specialist

Teaching anatomy and biology to high school students.

High School Teacher

Rachel McClure is a Director of Digital Marketing at Freelance Marketing Manager in Moneta, Virginia.

Rachel McClure

Rachel McClure

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