PJ Antonik

Director Sales and Marketing OYO Sports, (September ’13 – Present) Promotional Sales Establish relationships with marketing teams at professional sports teams. (NFL,MLB,NHL,MLS) Develop plans to utilize company product in promotional activities in stadium Work with corporate sponsorship teams to build integrated sponsorships with retail and commerce teams Business Development Pursue future clients and establish an ongoing retail relationship including Bed Bath and Beyond, Kohl’s, Dick’s Sporting Goods, Modell’s, Barnes and Noble, Belk and regional chains Pursue corporate clients to utilize product as a promotional item when activating sponsorships with NFL, MLB and NHL and MLB teams Built and management 8 person internal sales team Marketing Manage in stadium sponsorships within NHL, NFL and MLB teams Develop integrated digital and physical presence of sponsorships and report ROI of each marketing stream Point of contact for marketing team to manage expectations and needs from sales team Develop in store marketing experience and POS displays Advise marketing team on PR activities, social media posts and selling collateral in conjunction with retail marketing activities

Production Management Developed creative briefs for all still and video productions Managed all pre-production activities surrounding location shoots Booked all photographers, makeup, hair, models, location scouts and photo editors Art directed and acted as company representative on location during production Conducted castings and location scouting for future productions Negotiated and reviewed all third party production contracts and licensing agreements Marketing Managed the layout and execution of all product catalogs Developed and published product descriptions and names of products Wrote copy for internal publications used world wide Worked with international marketing teams in Italy and China to execute universal content across all channels Developed in depth plans to distribute content through social and industry trade channels Managed Creative, SEO/PPC activities through third party agencies (Amirati, AMP, Nail) Managed all aspects of company events including Go Pro Mountain Games, Outdoor Retailer and all grassroots events. Public Relations Represented Vibram at all media appointments during industry trade shows including Outdoor Retailer, ISPO and The Running Event Acted as main point of contact and spokesperson for media requests Managed third party agencies to develop and execute a detailed PR plan year round. (Greenough PR, Tommasi PR) Facilitated media training for company executives Athlete Relations Established and managed athlete relationships Developed sponsorship with Bode Miller for 2014 Winter Olympics Negotiated contract and marketing plan with Miller representation at Creative Artist Agency Developed brief around sponsorship and executed photo shoot and video shoot Managed ongoing relationships with pro athletes, Amanda Beard, Pat Mideltich, multiple NFL players, ultra runners, MMA and

Developed buying strategies for upcoming seasons and managed relationships with vendor sales reps Attended seasonal showroom buying sessions with vendors and placed future buys Organized marketing strategy to increase ski rental sales by 400%