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Outdoor

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Founding Principle

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Sports marketing and sales professional with 8+ years of experience in public relations, communications, retail marketing, event management, production and business development. I have experience on both the athlete and corporate side.  Corporate partnerships and sponsorship management is a key attribute I have earned by working with the NFL, MLB, NHL and MLS teams to create in stadium promotions and sponsorships.  I have deployed marketing strategies for major retail outlets, managed a $1 million sales office, and have managed large scale productions for still and video shoots.  I have managed creative, digital and public relations agencies as well as directed the creative process from inception to reality.  I take every challenge head on and love when someone tells me a task is impossible... Because that is never true.

- Work with consumer goods brands to create content and marking materials for seasonal launches, pr, print and web
- Produce RFP’s, briefs and develop production plans to produce all content 
- Produce and art direct still and video productions from conception to reality both on location and studio
- Consult on graphic design, branding, copywriting, web design and brand positioning
- Sports marketing and talent procurement consulting

Director Sales and Marketing					          			  OYO Sports, (September ’13 – Present)

Promotional Sales	
Establish relationships with marketing teams at professional sports teams. (NFL,MLB,NHL,MLS)
Develop plans to utilize company product in promotional activities in stadium
Work with corporate sponsorship teams to build integrated sponsorships with retail and commerce teams  

Business Development
Pursue future clients and establish an ongoing retail relationship including Bed Bath and Beyond, Kohl’s, Dick’s Sporting Goods, Modell’s, Barnes and Noble, Belk and regional chains
Pursue corporate clients to utilize product as a promotional item when activating sponsorships with NFL, MLB and NHL and MLB teams
Built and management 8 person internal sales team

Marketing 
Manage in stadium sponsorships within NHL, NFL and MLB teams
Develop integrated digital and physical presence of sponsorships and report ROI of each marketing stream 
Point of contact for marketing team to manage expectations and needs from sales team
Develop in store marketing experience and POS displays
Advise marketing team on PR activities, social media posts and selling collateral in conjunction with retail marketing activities

Director Sales and Marketing

Production Management
Developed creative briefs for all still and video productions
Managed all pre-production activities surrounding location shoots
Booked all photographers, makeup, hair, models, location scouts and photo editors
Art directed and acted as company representative on location during production
Conducted castings and location scouting for future productions
Negotiated and reviewed all third party production contracts and licensing agreements

Marketing
Managed the layout and execution of all product catalogs
Developed and published product descriptions and names of products
Wrote copy for internal publications used world wide
Worked with international marketing teams in Italy and China to execute universal content across all channels
Developed in depth plans to distribute content through social and industry trade channels
Managed Creative, SEO/PPC activities through third party agencies (Amirati, AMP, Nail)
Managed all aspects of company events including Go Pro Mountain Games, Outdoor Retailer and all grassroots events.

Public Relations
Represented Vibram at all media appointments during industry trade shows including Outdoor Retailer, ISPO and The Running Event
Acted as main point of contact and spokesperson for media requests 
Managed third party agencies to develop and execute a detailed PR plan year round.  (Greenough PR, Tommasi PR)
Facilitated media training for company executives

Athlete Relations
Established and managed athlete relationships
Developed sponsorship with Bode Miller for 2014 Winter Olympics
Negotiated contract and marketing plan with Miller representation at Creative Artist Agency
Developed brief around sponsorship and executed photo shoot and video shoot
Managed ongoing relationships with pro athletes, Amanda Beard, Pat Mideltich, multiple NFL players, ultra runners, MMA and

Marketing Manager

Developed buying strategies for upcoming seasons and managed relationships with vendor sales reps
Attended seasonal showroom buying sessions with vendors and placed future buys
Organized marketing strategy to increase ski rental sales by 400%

Manager Hard Goods

PJ Antonik is a Founding Principle at Cadence Agency LLC in Dedham, MA. View their experience, skills and work history on Malakye — the professional network…

PJ Antonik — Founding Principle at Cadence Agency LLC

PJ Antonik

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